Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working […]
Podcasts
Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk
Today’s podcast guest is Jay Johnson, CFO of Lamar Advertising. Here’s what Jay said about out of home’s resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market. What was your biggest surprise about out of home coming into the industry? The resilience of the out of […]
Denise Levine: Things are Coming Back!
Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out of home company which specializes in iconic urban out of home locations. She talks about what it’s like selling iconic urban out of home assets. Here are the highlights. Review Branded Cities history […]
Melody Roberts: Since the new year has started it’s been completely different.
Today’s podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative talks about how to give out of home clients a great creative experience. Here are the highlights. How did COVID impact your business? Probably like most, I had a downturn through June. And then, in […]
Stephen Freitas Says Make the Medium Easier to Transact
Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]
Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.
Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities. They talk about getting started, the Regency signs purchase and how they secured One Times Square. Don’t […]
Colossal Media Wants to Grow
Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising. Kelly talks about the company’s growing pains, a successful capital raise and priorities for next year. Kelly, how did Colossal get into out of home. We’re a Brooklyn–based media company credited for […]
Jon Odom on Billboard Structures
Today’s podcast guest is Jon Odom, Founder and President of Productivity Fabricators, a family owned and operated steel fabricating business in Richmond, Indiana. John talks talks about how to design and maintain your billboard structures. Give an overview of productivity fabricators. Productivity Fabricators came into being January 1, 1994. I […]
SignValue’s 2021 Out of Home Forecast with Paul Wright and Carson Frost
Today’s podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea. Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Five Trends […]
Collin Huber: We are seeing a good amount of activity with Independent Out of Home companies.
Independent Out of Home companies have remained active through covid says today’s podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There’s been an increase in replacement activity One of the trends – we’re just getting into the first wave of replacing some of […]
