New York is the latest city to grapple with billboard barges. The Brooklyn Daily Eagle reports that two city councilmembers have introduced a bill slapping Ballyhoo Media with a $100,000 fine for operating a 20′ by 60′ double sided digital billboard on New York waterways. Mayor de Blasio announced yesterday […]
As more states legalize cannabis, demand for advertising will grow. Meanwhile, government is trying to assess consequences of expanding legalization. Insider will keep you updated . . . today sharing a new report from the trucking industry. The trucking industry is worried that too many non-truck drivers are high, threatening […]
In a Pittsburgh Post-Gazette article, Scenic America National President Mark Falzone took time from his advocating for reducing the number ofbillboards to say: “When we’re looking at a riverscape, we don’t want to have overhead wires marring the view,” Mr Falzone went on to state: “No more vegetation management, better […]
The Enid News and Eagle reports that the Enid Oklahoma city council has approved changes to sign regulations to allow existing billboards to be upgraded to digital billboards. The revised sign ordinance is in the City Council May 7 Agenda. Here’s a summary of the ordinance’s billboard provisions. The maximum […]
Insider has written before about Transport of London’s nanny-state ban on junk food advertising. The policy is having unintended consequences. Look at this ad for a UK-based Farmdrop which specializes in delivering fresh, organic, local meat and product to consumers. It was banned because the ad includes a picture of […]
Intersection wants to install up to 100 smart screen kiosks around Philadelphia. Philly.com reports that PennDOT has sent a letter to Philadelphia’s mayor and city council president suggesting that the kiosks may be considered advertising subject to PennDOT regulation. PennDOT is concerned that it may lose federal transportation funding if […]
Lamar and the city of Pittsburgh have been having a long running dispute over the Mt. Washington sign. Scenic America’s President Mark Falzone is going to wade into the controversy. Here’s what he said yesterday on an interview on KDKA When you come to Pittsburgh next week who are you […]
The San Antonio Express News says that Clear Channel Outdoor and the city of San Antonio have reached an agreement under which Clear Channel will take down nearly 300 static billboard faces is exchange for approval to convert up to a dozen static billboards to digital. The agreement requires Clear […]
Mindshare’s Shane O’Leary has written a linkedin article talking about the strategy direct to consumer (“D2C”) companies like Glossier, Warby Parker and Casper are using to drive growth. A great read for anyone trying to sell advertising to D2C companies. The D2CF companies are souring on digital advertising due to fraud, […]
Indianapolis has four digital billboards and that’s not going to change soon. The City Council’s Metropolitan and Economic Development committee voted unanimously against a proposal to permit additional digital billboards. Local community groups were upset about a proposed 2:1 ratio of static boards to be taken down for each digital […]
