Here’s a summary of a talk Chaz Fuhrman gave on “Best Ad Sales Practices” as part of the Daktronics Work Smarter Webinar series. Chaz is a senior account manager at Daktronics with 11 years experience in the out of home industry. What benefits does a digital billboard provide to out […]
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the […]
By Samantha Martinez, Marketing Advisor at LED National We have a sign; why does my business need a message center? Consider for a moment the speed at which traffic passes by the average business. A motorist has only a few seconds to see and comprehend any given sign. For example, […]
By Nick Coston Back in fall of 2001, when I moved from magazine ad sales to OOH sales, I sold 14 x 48 bulletins on I 95 north of Baltimore, for $3,500 per month. No mobile tech add-ons, no eyes-on weekly impressions, no Radar, no real-time vehicle detection data, no […]
We have previously posted on the Piccadilly Circus project, but this article from Daktronics provides an interesting perspective from the manufacturer. Thanks to Daktronics for their permission to post. An iconic site, Piccadilly Circus has been shut off for the first time since World War Two. The site that has […]
“I think it’s great for the Auburn Mall, I think it’s great for the town, I think it’s going to be a great thing all around,” – Auburn Selectmen Chairman Kenneth Holstrom quoted in the Telegram after unanimous approval of two, two-sided digital billboards. The Telegram reports that the Auburn […]
GEFT Outdoor of Indianapolis scored a big win yesterday. WishTV and the Indianapolis Business Journal report that Indianapolis will permit GEFT convert two static billboards inside the 465 loop in Indianapolis to digital signs as a litigation settlement. The city declined GEFT’s request to construct two digital signs in 2015. […]
By Watchfire Signs Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling […]
Media Agency Group and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]
The start of the new year has brought the announcement of the launch of LED National with aspirations to fill what they see as a void in the LED sign and lighting industry. LED National has launched the first of its three divisions which is the LED signage and digital […]
