By Nick Coston Back in fall of 2001, when I moved from magazine ad sales to OOH sales, I sold 14 x 48 bulletins on I 95 north of Baltimore, for $3,500 per month. No mobile tech add-ons, no eyes-on weekly impressions, no Radar, no real-time vehicle detection data, no […]
We have previously posted on the Piccadilly Circus project, but this article from Daktronics provides an interesting perspective from the manufacturer. Thanks to Daktronics for their permission to post. An iconic site, Piccadilly Circus has been shut off for the first time since World War Two. The site that has […]
“I think it’s great for the Auburn Mall, I think it’s great for the town, I think it’s going to be a great thing all around,” – Auburn Selectmen Chairman Kenneth Holstrom quoted in the Telegram after unanimous approval of two, two-sided digital billboards. The Telegram reports that the Auburn […]
GEFT Outdoor of Indianapolis scored a big win yesterday. WishTV and the Indianapolis Business Journal report that Indianapolis will permit GEFT convert two static billboards inside the 465 loop in Indianapolis to digital signs as a litigation settlement. The city declined GEFT’s request to construct two digital signs in 2015. […]
By Watchfire Signs Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling […]
Media Agency Group and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]
The start of the new year has brought the announcement of the launch of LED National with aspirations to fill what they see as a void in the LED sign and lighting industry. LED National has launched the first of its three divisions which is the LED signage and digital […]
At noon Friday January 6, Georgia’s governor declared a state of emergency in 78 counties, including metro Atlanta. Immediately, the state posted weather emergency alerts on donated digital billboards. An innovative public-private partnership enables the state to use live Twitter feeds to update localized alerts on digital billboards. “GEMA (the state’s […]
By Evan H Fisher They’re everywhere… digital screen providers that promise you the world, then can’t deliver the dynamic integrations you asked for. You need to know what to look for, before you make a very time-consuming, headache-inducing, and probably very expensive mistake. How long have you been in business, […]
OK, Insider admits that my main draw is that Spokane is where I live. But Merry Christmas everyone and enjoy some history on signage. On December 24, 1951, Williams Brothers, Inc. installed a massive and innovative sign in downtown Spokane, Washington. The result was the second largest bank sign in […]
