Last week Watchfire announced a five-year brightness guarantee, uniformity guarantee, parts and labor guarantee and a money back guarantee relating to its new MV Class digital billboards. Insider interviewed Darrin Friskney, Watchfire’s VP of Digital Outdoor and Marketing about the announcement. Darrin, how are Watchfire’s MV class digital billboards different […]
In a victory for digital billboards, a federal appeals court today said the government acted properly in guiding states to regulate this new product nearly a decade ago. Here are two key points from the unanimous ruling by a three-judge panel of the U.S. Court of Appeals for the District […]
DANVILLE, Ill. — (August 24, 2016) — In another advancement for the digital billboard industry, Watchfire Signs announces the launch of its MV Class, a new billboard option with a five-year guarantee to maintain uniformity and brightness in the field. Watchfire’s MV Class billboards are available for order August 23, […]
By Joni Schmeichel and Chaz Furman, Daktronics. Having a plan when it comes to selling ad space on your digital billboard inventory is key to the success of your outdoor business. Those who have a strategy in place and explore the newest trends see the best ROI on their displays. […]
Bob Klausmeier has had a varied career with stints as an out-of-home industry executive, out-of-home journalist and digital sign OEM executive. He is co-managing partner for Prime-Site Media an outdoor advertising company with 14 digital signs in Southern Michigan. Bob also operates digital sign industry consulting business. During 2013 Klausmeier […]
Yesterday Insider wrote about a 10 by 24 billboard digital billboard which generates a 34% IRR because it has a cheap lease and the owner does not pay sales commissions. In a normal scenario assuming 20% sales commissions and a 20% lease cost that digital billboard still generates a 17% […]
Digital signs can be a great success even when they’re not on a freeway. Here’s a real life success story from one of Billboard Loans clients. The client installed a 10 by 24 sign on a secondary road leading to a Costco. One side of the sign was static and […]
DANVILLE, Ill. – (August 10, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free widgets that allow marketers to integrate up-to-the-minute medal counts for the top five countries on their digital displays. Click to Tweet. “The summer games are a period of great national […]
Daktronics OOH Advertising has given Insider permission to reprint this Daktronics OOH Advertising post about a creative use of a drone to capture digital sign footage. Insider thinks more companies should consider using drones to capture sign footage. By Daktronics OOH Advertising Park Outdoor Advertising, headquartered in Ithaca, NY, owns […]
Insider has written before that T-Rex has been suing digital sign manufacturers and the outdoor advertising firms which use their products alleging patent violations. Watchfire, Formetco and Daktronics has settled with T-Rex. Samsung/Yesco hasn’t. Broadsign, a digital out of home software and solutions provider, is fighting back. Here’s a statement released […]
