This is the fourth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, and ADstruc. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of […]
Digital Signs
FBI Activates Digital Billboards Nationwide
On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive. Immediately, this “wanted” message appeared in Ohio and […]
Neil Bell Says Art Sells on Digital Billboards
This is the third article in a series by Neil Bell of New South Outdoor on Selling digital billboard space.New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties. Neil’s previous articles were Getting the Most out of […]
Grand Visual Launches Independent Ad Tech Business for Digital OOH
PRESS RELEASE: 10.04.17 QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to […]
Lightking receives patent for Air Series LED Billboard
Large, medium, and small billboard operators have begun placing dozens of orders for Lightking’s Air Series LED billboard. Through its light-weight air flow-through design, Air Series is half the weight and 20% less wind load than standard box-type LED signs, saving billboard owners tens of thousands in structural reinforcement costs, […]
Lori Sieler on Digital Billboards
Here are some excerpts of a talk Lori Sieler gave on Product Management as part of the Daktronics Work Smarter webinar series. Lori is a digital billboard product manager at Daktronics with 20 years’ experience in engineering and product design. What Should You Think About When Purchasing a Digital Billboard? […]
Neil Bell Says Digital Billboards Make The Pie Bigger
This is the second article in a series by Neil Bell of New South Outdoor on selling ad space on digital billboards. New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties. Neil’s previous article was Getting The Most […]
Burr Smith Tells Sixteen:Nine Why Broadsign Sued T-Rex
Dave Haynes did a terrific interview with Broadsign CEO Burr Smith on the Sixteen:Nine Podcast. T-Rex has been suing out of home advertising companies who use a computer to control digital billboards for patent infringement and last June 2016 Broadsign countersued to contest the patents. At 15:30 of the podcast Smith […]
Clear Channel pulls proposal in St. John’s County
Insider has previously reported on a proposed two year pilot program to test digital billboards in St. John’s County. Staugustime.com reported yesterday that Clear Channel withdrew its bid for the digital billboards program along Interstate 95. The County Administrator indicated that Clear Channel determined it would be a “better strategy” to […]
AdSemble unveils first DOOH Self Serve Platform
SAN JOSE, CA – MARCH 28, 2017 – AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, today announced its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. […]