PRESS RELEASE: 10.04.17 QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to […]
Large, medium, and small billboard operators have begun placing dozens of orders for Lightking’s Air Series LED billboard. Through its light-weight air flow-through design, Air Series is half the weight and 20% less wind load than standard box-type LED signs, saving billboard owners tens of thousands in structural reinforcement costs, […]
Here are some excerpts of a talk Lori Sieler gave on Product Management as part of the Daktronics Work Smarter webinar series. Lori is a digital billboard product manager at Daktronics with 20 years’ experience in engineering and product design. What Should You Think About When Purchasing a Digital Billboard? […]
This is the second article in a series by Neil Bell of New South Outdoor on selling ad space on digital billboards. New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties. Neil’s previous article was Getting The Most […]
Dave Haynes did a terrific interview with Broadsign CEO Burr Smith on the Sixteen:Nine Podcast. T-Rex has been suing out of home advertising companies who use a computer to control digital billboards for patent infringement and last June 2016 Broadsign countersued to contest the patents. At 15:30 of the podcast Smith […]
Insider has previously reported on a proposed two year pilot program to test digital billboards in St. John’s County. Staugustime.com reported yesterday that Clear Channel withdrew its bid for the digital billboards program along Interstate 95. The County Administrator indicated that Clear Channel determined it would be a “better strategy” to […]
SAN JOSE, CA – MARCH 28, 2017 – AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, today announced its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. […]
New York, NY – March 2017 Branded Cities Network (“BCN”) and SJP Properties announced today an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion LED displays, each sized 20’ x 60’ with 20’x 8’ returns, located at the southeast corner of 42nd Street and […]
This is the first in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) […]
DANVILLE, Ill. – (March 14, 2017) – The focus of collegiate basketball will be on the brackets for the annual college basketball tournament. Owners of Watchfire digital billboards can download free widgets to integrate basketball scores throughout the tournament beginning March 14, 2017. “School spirit is at an all-time high each year […]
