24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits 24 Hour Fitness launched their campaign on Clear Channel Outdoor’s printed and digital billboards in two California markets. (Photo: Business Wire) July 24, 2017 10:13 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Clear […]
Durden Outdoor generates revenue by mounting weather/traffic cameras on billboard structures. Insider asked Bill Durden of Durden Outdoor to talk about the project. Bill, what gave you the idea to mount weather cameras on billboards. I had this idea back in 2013 but had been told by a few […]
The Mohave Valley Daily News reports that the Bullhead City Arizona city council approved a Lamar proposal for a digital billboard on the west side of Highway 95 between Riverview Drive and North Oatman Road. Lamar will: Remove a static billboard near Riviera Boulevard and Plaza Drive Pay the city […]
The Day reports that Stonington Connecticut Zoning Board of Appeals has denied a variance allow a landowner to tear down three billboards in Route 1 and replace them with a smaller digital billboard. A short-sighted decision by the town. They would have replaced 900 square feet of signage with […]
Wingate Media does a monthly newsletter for clients. This month’s Wingate newsletter talks about how clients can take advantage of real dime data. Insider likes this approach to educating clients about what digital can do for them. Great job Ike! We’ve reprinted the article below. The Wingate Letter – […]
Insider counts 11 North American companies that are trying to develop cloud based systems for buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Blip Broadsign, DoMedia, Fliphound, Kinetic,rVue, Vistar and Xaxis Places. Today we look at Blip Billboards. Company: Blip Billboards Headquarters: 1591 W 820 N, Provo, UT […]
Business Insider reported that on May 31, 2017 a digital billboard in Liverpool, England was hacked. The hackers were content simply to run a warning message on the screen. See twitter picture on right. It might have been worse. Can’t say it enough. Secure your digital signs and use a […]
Mike Maziarka, President at Worknet LLC (an Intelliscape Company) TREASURE ISLAND, Florida – June 22, 2017. Intelliscape, a global provider of video analytic & deep learning solutions is pleased to announce that Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign […]
Media Resources builds and installs one of Canada’s largest digital LED displays [wpforms id=”9787″] Paid Advertisement
Insider notes that June 1 to November 30 is officially hurricane season in the United States which makes this Daktronics article timely. By Daktronics OOH Advertising With summer starting to hit its stride, it’s easy to forget about some of the dangers summer presents to digital billboards. This is especially […]
