As a follow up to our article last week on the Clear Channel Outdoor /Rubicon Project partnership, Insider had a chance to interview Clear Channel’s Dan Levi, EVP & CMO and Wade Rifkin, SVP Programmatic and learn a little more about programmatic selling and Rubicon Project. Why did CCOA chose to partner […]
Last week Insider visited the Selective Structures plant in Athens Tennessee. Selective was working on a new structure to support a 40′ by 48′ digital billboard which will be installed at the new SunTrust Ballpark in Atlanta. The base pipe is 8 feet in diameter. The torsion bar is 30″ in diameter. […]
Matthew Mollman of Mollman Outdoor operates radio stations and a 200 face billboard plant in southwest Oklahoma. Mollman recently installed his first digital billboard. Daktronics was the manufacturer. Insider interviewed Mollman about his experience as a first time digital billboard buyer. How’s the digital sign working for you? The display […]
18 bowl games receiving Daktronics event support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. The first bowl game kicks off December 17 and games will run through […]
AMA Raised Questions About Outdoor Lighting . . .Here are the Answers By Bill Ripp, Chairman of the OAAA Digital Billboard Committee. At Lamar Advertising Company Ripp is vice president of digital development Six months ago, the American Medical Association (AMA) generated headlines by issuing health warnings about outdoor lighting, […]
December 14, 2016 New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) […]
The San Gabriel Valley Tribune reports the Baldwin Park city council approved the construction of six new digital billboards along Interstate 10. The council needed to amend the city zoning code to allow for the digital signs. The agreement is expected to bring in more than $10 million to the city’s […]
By Daktronics OOH Advertising This Wednesday, December 14, we will stream the second episode in our webinar series, “Work Smarter with Daktronics.” Have you heard about this webinar? It is a six-part series that shares our industry experience with billboard owners and operators about the ins and outs of […]
As a follow up to our story on Hollywood High School considering a digital billboard, the LA Times is reporting that the proposal has been withdrawn. Mike Feuer, the Los Angeles City attorney told school officials that installing a commercial billboard on school property would violate city law. The principal of […]
Face of Giving campaign allows you to turn your Selfie into a Helpie. Participants submit a selfie for a small donation. Each selfie will then appear on digital billboards in countries around the globe. Participants literally become the “face of giving” as their donation helps meet a need. Technology Nonprofit […]
