NEW YORK – February 11, 2020 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced a partnership with Foursquare, the leading independent location technology platform. This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations […]
“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year ago. Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]
BROOKINGS, S.D. – Jan. 29, 2020 – The biggest football game of the year is set to kick off this Sunday in Miami, Florida, at Hard Rock Stadium, a venue featuring multiple Daktronics (NASDAQ-DAKT) LED displays. The four corners of the stadium will bring video content to fans while the longest ribbon board […]
Media Resources is proud to announce the addition of Greg Clark to our Digital LED Display division as Manager, U.S. Digital Operations. “Greg will play a major role in our continuing U.S. expansion. With hundreds of U.S. digital installs per year he will be busy. Additionally, he will oversee the […]
NEW YORK & TORONTO – January 29, 2020 – With rapid advancements in targeting and measurement, and a surging interest in buying DOOH, the programmatic OOH industry is on track for rapid growth in 2020. Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth […]
NNY360 and wwnytv.com report that Watertown NY and the State of New York are at odds over a plan to put two digital billboards on the Court Street Building in Watertown. The State DOT says the sign will violate the Highway Beautification Act because the sign is along Black River […]
Insider’s take: Here’s a promising development to bring large national advertisers onto the Blip self service out of home advertising platform. New York (January 27, 2020) – Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the […]
Digital billboards are making the one-premise and off-premise signs more and more alike. One case of this is the digital billboard located at American Eagle’s new building in Las Vegas. The project was a joint venture between Yesco and Prismview. History For decades, the Prismview team operated under the YESCO […]
Metro will dramatically expand its digital advertising network under a new contract that will provide an infusion of revenue to support rail and bus services for Metro riders. The ten-year contract for Metro’s advertising concession, awarded to OUTFRONT Media, Inc., is valued at more than $336 million over the next […]
LOS ANGELES, Jan. 16, 2020 /PRNewswire/ — KEVANI, Inc. (“KEVANI”), LA’s market leader in digital out-of-home media sales, has been selected for a multi-year advertising representation contract for a double-sided digital display on Interstate 10. KEVANI has branded the display the “i10 BEACON,” referencing both the location and monumental size of the […]
