Digital Signs

Daktronics Invests in XDC, a Leader in Mass Transfer and MicroLED Technology

BROOKINGS, S.D., Feb. 28, 2020 (GLOBE NEWSWIRE) — Daktronics (DAKT) (NASDAQ-DAKT) of Brookings, South Dakota, announces it has participated in a Series A investment round in X Display Company (XDC). XDC creates and owns leading intellectual property (IP) and capabilities in microLED mass transfer technology. Series A investments will support XDC’s further […]

Watchfire Sues Cree Over Faulty LED Bulbs

Watchfire Signs has sued Cree, Inc for replacement costs and punitive damages relating to faulty LED bulbs sold to Watchfire.  In its complaint Watchfire alleges: From April 2017 to March 2018 Cree provided Watchfire with LED bulbs with a significant failure rate. Cree agreed to provide Watchfire with a $1.1 […]

Pearl Media Adds Place Based Network in Brooklyn’s Atlantic Terminal

(Montclair, New Jersey) Pearl Media, an award-winning Out-Of-Home Advertising and Marketing Agency, in partnership with Madison International Realty, has unveiled a new place-based digital network at Brooklyn’s Atlantic Terminal.  The Atlantic Terminal Network (ATN) went live on February 2nd, providing a dynamic digital canvas inside Downtown Brooklyn’s premier retail destination.  […]

Adomni Partners with Uber for New Advertising Platform

LAS VEGAS – Adomni, the leading programmatic out-of-home advertising platform, is partnering with Uber on a new pilot of digital screens on the tops of participating drivers’ vehicles currently in Atlanta, Dallas and Phoenix. With this new partnership, Adomni will lead the ad sales and marketing efforts. Adomni will provide […]

Jeff Rushton on standardized digital billboard modules

Insider asked Media Resources Jeff Rushton about his efforts to standardize digital billboard modules on this week’s Billboard Insider Podcast: You’ve been leading the charge for standardized digital billboard modules Bill Ripp who’s a friend…came to us and wanted to drive for the industry a standard module size: 400 millimeters […]

Digital Signage Expo 2020 to Offer Four Professional Certification Programs

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 2020 educational conference will again feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 31 – […]

Quorum Joins DPAA

NEW YORK, February 18, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced that location data science company Quorum has joined the association. Quorum is leading the charge to elevate the value of OOH by bringing the analytics and optimization capabilities of online […]

A digital billboard boycott?

Cobb business faces boycott after advertising on LED billboard screams the newspaper headline.  Cobb, Georgia residents are using Next Door to organize a boycott of a Elan cycle fitness after Elan placed an ad on a digital billboard owned by Vision Outdoor, LLC. Vision was granted 8 digital billboard permits […]

Aruba Tourism’s Ed Malone: Digital Out of Home was agile and relevant.

One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather.  The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]