NEW YORK & MONTREAL, March 30, 2021 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a North American partnership with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The combination of Talon’s data technology and strategy-led OOH leadership and Hivestack’s global demand-side […]
Rancho Santa Margarita, CA – March 24, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the country. The digital screens […]
Cologne, GERMANY, Montreal, CANADA, March 23, 2021 – Hivestack, one of the world’s leading programmatic digital out-of-home (DOOH) adtech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilize Hivestack’s Ad Server, SSP and Storefront […]
The San Jose billboard saga continues as the City Council faces opposition, but not from the billboard industry. The allegations come from Citizens for Free Speech and Equal Justice who, as reported by the The San Jose Spotlight, illegally erected a digital billboard near Highways 880 and 101 to sell […]
New York, NY — March 17, 2021 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced its expansion into Canada. Marketers can now tap into thousands of premium digital OOH screens across the Canadian market, from publishers such as Adapt Media, Ads Alfresco, AdStash, Allvision, […]
Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event. Here’s a selection of his comments. On how billboards can compete with Google and Facebook In the billboard industry there’s been a lot of work in how we create attribution…At the end of […]
A young congressional staff person posed an interesting question this week: “who made the (electronic) roll call vote panels at the US House of Representatives?” “It is a Daktronics system, sold through an integrator by the name of International Roll Call,” explained Jeremy Johnson at Daktronics headquarters in Brookings, SD. […]
BROOKINGS, S.D. – Mar. 3, 2021 – Bringing new branding messages to Times Square in New York City, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota manufactured and installed a new corner-wrapping LED video display for Krispy Kreme’s new flagship location at Broadway and 48th Street that was opened in 2020. […]
NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization. In October, Coinstar […]
Miami-based AdMobilize and its spin-off, Matrix Labs, announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating, acquiring and integrating companies. In a letter from Rodolfo Saccoman, AdMobilize CEO & Founder, he provided the following on the new opportunity. “We have BIG […]
