Digital Signs

Daktronics Announces New Digital Billboard Technology Backed by Improved Support

BROOKINGS, S.D., Dec. 17, 2019 (GLOBE NEWSWIRE) — Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the DB-6500, the latest addition to their DB-6000 LED digital billboard series. The Out of Home industry-standard 400 by 400-millimeter module features neighborhood-friendly emissions standards, a 10-year brightness guarantee, 12-year parts support and diagnostic information through System […]

New Digital Sign for 101 Marietta Street in Atlanta

ATLANTA (December 16, 2019) – The Dilweg Companies along with their partner BIG Outdoor recently unveiled the installation of the long-awaited spectacular signage package at 101 Marietta Street in Downtown Atlanta, marking a significant milestone for the recently established Atlanta Arts & Entertainment District (AAED) that will help energize and […]

Park Outdoor Installs its First Digital Billboard in Binghamton, NY

Binghamton, N.Y. – December 10, 2019 – Passersby in Binghamton, New York, will notice a change in their daily commute. Park Outdoor Advertising installed a digital billboard supplied by Lightking on the Brandywine Highway, entering the Court St. gateway. “The signs offer local businesses a flexible advertising medium that also […]

Adams Launches Partnership with Vistar Media

Lansing, MI – December 12, 2019 – Adams Outdoor Advertising (AOA), one of the largest independent suppliers of premium out-of-home media, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, AOA’s nearly 300 digital billboards across the United States […]

Blip Joins DPAA

NEW YORK, December 10, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Blip, North America’s most successful self-serve, pay-per-“blip” digital billboard advertising marketplace, has joined the association. In only two years, Blip has demonstrated a singularly effective demand generation model by providing […]

WOW Media Growing in Los Angeles

  Culver City, CA — As the center of Los Angeles sports gravity slowly shifts south to Inglewood with the Los Angeles Rams, Chargers and Clippers all moving their high-profile franchises into the neighborhood — and with 80 million annual airline passengers using nearby LAX — the two-year-old WOW Media […]

Todd Heller Donor For Dad update

Insider has written about the Donor for Dad digital billboard campaign which is running right now t0 find a kidney donor for Formetco VP Todd Heller.  Insider received this update from Todd’s daughter Kara who highlights the effectiveness of the campaign and urges everyone to keep running the ads. WOW […]

Broadsign and Adform Integrate Buying Systems

MONTREAL and COPENHAGEN — December 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent targeting […]

IG Launches DOOH Branding Channel in London

London, UK (November 26th, 2019) – Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s […]

Consumer Reports on OOH and Privacy

The respected Consumer Reports  has published a post on the use of data.  You may be asked about it.  Insider makes these observations: Respect for privacy is important; our use of data is anonymized. Our goal is to match messages to audiences while respecting privacy. Learn more about privacy and […]