LAS VEGAS – Adomni, the leading programmatic out-of-home advertising platform, is partnering with Uber on a new pilot of digital screens on the tops of participating drivers’ vehicles currently in Atlanta, Dallas and Phoenix. With this new partnership, Adomni will lead the ad sales and marketing efforts. Adomni will provide […]
Insider asked Media Resources Jeff Rushton about his efforts to standardize digital billboard modules on this week’s Billboard Insider Podcast: You’ve been leading the charge for standardized digital billboard modules Bill Ripp who’s a friend…came to us and wanted to drive for the industry a standard module size: 400 millimeters […]
Today’s podcast guest is Jeff Rushton, President and Co-Owner of Media Resources, an integrated digital billboard manufacturer, sign installer and large format printing business with operations in Canada the US and Asia. Jeff, talk about Media Resources and how it got into the out of home business Media Resource has […]
Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 2020 educational conference will again feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 31 – […]
NEW YORK, February 18, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced that location data science company Quorum has joined the association. Quorum is leading the charge to elevate the value of OOH by bringing the analytics and optimization capabilities of online […]
Cobb business faces boycott after advertising on LED billboard screams the newspaper headline. Cobb, Georgia residents are using Next Door to organize a boycott of a Elan cycle fitness after Elan placed an ad on a digital billboard owned by Vision Outdoor, LLC. Vision was granted 8 digital billboard permits […]
One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather. The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]
DANVILLE, Ill, — (February 11, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was select by Louisville Tourism to manufacture a “Welcome Wall” at the Louisville Muhammad Ali International Airport. . The nearly 6’ x 27’ high-resolution welcome wall is viewable by the more than […]
NEW YORK – February 11, 2020 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced a partnership with Foursquare, the leading independent location technology platform. This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations […]
“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year ago. Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]
