Daktronics released financials for the three months ended October 31, 2020. Revenues are down but the company stayed profitable due in part to expenses cuts. Here are the highlights from the earnings release and earnings call. Revenues declined by 27% to $127.4 million for the three months ended October 31, […]
December 9, 2020 – Captivate, North America’s leading location-based digital video network, today announced a strategic partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, enabling programmatic buying of Captivate’s network of premier office and residential media inventory through both the private marketplace (PMP) and […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
NEW YORK — December 8, 2020 — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling […]
Baton Rouge, LA – December 8, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, and the Federal Emergency Management Agency (FEMA) today announced that emergency alerts transmitted over FEMA’s Integrated Public Alert & Warning System (IPAWS) will be displayed on select Lamar digital […]
By Roey Franco, VP Product & Innovation, XAXIS The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely […]
London, UK: Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences. Developed in association with Darabase and delivered via their platform, the technology uses a range of techniques including […]
Toronto, ON, December 2, 2020 – Canada’s leading Out-of-Home advertising company PATTISON Outdoor Advertising expands its national offering of premium, large-format Digital advertising displays with the launch of a new dual-sided Digital Superboard located on the Gardiner Expressway, West of Dufferin Street in Toronto, Ontario. Measuring at 16’ x 56’, the […]
NEW YORK & PARIS (December 1, 2020) – Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with DISPLAYCE, the leading France-based DOOH demand-side platform to launch the first real-time bidding open exchange for OOH in the French market. This new collaboration with […]
A just-released survey of nearly 250 US brand and agency OOH media decision makers revealed very positive sentiment about digital OOH. The advertiser intent revealed in the survey reflects the findings of this year’s OAAA Nielsen DOOH consumer studies showing the format drives high levels of consumer engagement and action. […]
