Creating a live events destination for the 21st century Samsung Electronics America partnered with SoFi Stadium and Hollywood Park to create a global sports and entertainment destination in the heart of Los Angeles. The Infinity Screen by Samsung is a revolutionary feat of engineering that hangs 122 feet above the […]
Digital billboard delivery times have lengthened. Here’s what manufacturers tell Billboard Insider: Delivery times are as much as 6-12 weeks. This is up from a normal 2-4 week delivery cycle. There is strong demand for digital billboards. Ocean shipping costs have risen dramatically. From $4,000 per container to $20,000 per […]
NEW YORK — July 21, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, today announced the close of a $20 million Series A funding round. The investment was co-led by Revolution Ventures and Tribe Capital. The company will use the funding to […]
Phoenix, AZ – July 19, 2021 – Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, announced today that it will be livestreaming the historic launch of Blue Origin’s first human flight. The event is set to take place on July 20, 2021, with liftoff expected […]
Rancho Santa Margarita, CA – July 19, 2021 – Road Runner Media, a media company driving the future of road safety and advertising, today announced that its mobile digital Out of Home (mDOOH) network is now active in Philadelphia, Washington D.C. and the New York City region, including Northern New […]
RESTON, Va., July 15, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency […]
Park Outdoor’s Stephen Frank calls our attention to a new build on land owned by the town of Camillus, NY. The property had this old wood billboard. Park Outdoor received approval to replace the old wood structure with a 12 x 23 Daktronics digital billboard. Park removed the old billboard […]
Onescreen.ai raised $1.2 million in pre-seed funding to automate the buying and selling of digital out of home inventory. The company’s investors include Hubspot cofounders Brian Halligan and Dharmesh Shah, Lola.com CEO Mike Volpe, buySellAds.com CEO Todd Garland and HappyNest CRO Jeanne Hopkins. Sam Mallikurjunan is cofounder and CEO. The […]
San Francisco – Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, helped Verizon kick off the expansion of its 5G network in Las Vegas with the activation of 3D holograms on top of its vehicles. From Monday, May 24, to Sunday, May 30, […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic. Since the nature of […]
