WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
Insider learned of two situations where Out of Home operators worked with local law enforcement with remarkable results. The first is explained by this letter from the U.S. Dept. of Homeland Security to Clear Channel Outdoor in Clearwater, FL. The second is a news story involving Outfront Media, New […]
By Michael Hudes, Head of Growth, Lyft We are living in an environment of difficult choices, ongoing challenges and wishful thinking… grabbing for any positive news to let us know we will be okay once COVID “ends.” The OOH media world is no exception, why would it be after what […]
Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Last week he talked about hiring, permits and easements. This week he talks about digital billboards. Digital billboards. I have 3 and was just permitted for the 4th. It’s a […]
PJ SOLOMON acted as exclusive financial advisor to help CityBridge, the operator of LinkNYC secure a $200 million investment commitment from ZenFi Networks, a NYC-based digital infrastructure company. The investment will accelerate the expansion of the LinkNYC network throughout New York City, expanding 5G access and bringing free high-speed Wi-Fi […]
Insider mentioned when Comscore signed an agreement with GSTV that they have an appetite to grow in the Digital OOH space. Yesterday they announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. The new reporting includes digital ad impressions, reach, […]
NEW YORK, August 3, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial speakers for its in-person Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To register for […]
TOKYO, JAPAN, MONTREAL, CANADA, August 4, 2021 – Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as President, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in […]
Lucit sends big-ticket inventory from realtors, auto dealers, ag dealers and recreational dealers directly to digital billboards in real time. Billboard Insider talked with Lucit’s CTO Eric Kubiwschta. How did Covid impact your business. We essentially began building our product a few months before Covid hit. Our initial target was […]
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
