Freeform LED elements create corner-wrapped, transparent display BROOKINGS, S.D. – Sept. 7, 2021 – The streets of Beijing, China, will have new bright lights with three transparent, freeform LED displays designed, manufactured and installed by Daktronics of Brookings, South Dakota, in partnership with Beijing Yuan Xin Real Estate Development Co. […]
(September 7, 2021) – Thanks to programmatic technology, digital out-of-home (DOOH) can be bought in new ways which have proven to be effective from both a qualitative and quantitative perspective. HYP, an Australian tech startup specialising in data and measurement, is pleased to announce its partnership with Vistar Media. HYP’s […]
Digital billboard maker Daktronics has released financials results for the first quarter of FY 2022 (3 months ended July 31, 2021). Revenue increased 1% to $145 million. Net income declined from $7.5 million during the 3 months ended August 1, 2020 to $3.7 million during the 3 months ended July […]
NEW YORK, Aug. 31, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network to include 165 Giant Eagle Pharmacy locations. The partnership includes the installation of Mesmerize’s digital TV screens within Giant Eagle pharmacies located […]
By Jamie Thrasher, Lucit Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages in the country to use digital billboards to publish active MLS listings in real time using the Lucit application. It’s been fantastic working with these […]
NEW YORK CITY – August 24, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out of home (OOH) media, announced it was granted a key “systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising […]
WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
Insider learned of two situations where Out of Home operators worked with local law enforcement with remarkable results. The first is explained by this letter from the U.S. Dept. of Homeland Security to Clear Channel Outdoor in Clearwater, FL. The second is a news story involving Outfront Media, New […]
By Michael Hudes, Head of Growth, Lyft We are living in an environment of difficult choices, ongoing challenges and wishful thinking… grabbing for any positive news to let us know we will be okay once COVID “ends.” The OOH media world is no exception, why would it be after what […]
Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Last week he talked about hiring, permits and easements. This week he talks about digital billboards. Digital billboards. I have 3 and was just permitted for the 4th. It’s a […]
