No winners for our Tuesday Where’s Waldo Fremont Street Experience contest. “Waldo” in the picture was Chris Cowlbeck of the IBOUSA. He was standing on the far left looking at the camera in the picture which was snapped as Watchfire Signs project manager Robert Wright explained the installation. Cowlbeck says […]
Digital Signs
Where’s Waldo? Fremont Street Experience Edition
Watchfire Signs sponsored an in-depth look at some of the most iconic digital signs in Las Vegas during Digital Signage Experience 2022 on Wednesday, Nov. 16. Robert Wright, Watchfire Signs Project Manager, led the tour and provided behind-the-scenes details of the Watchfire designed, custom-built 1,500-foot-long Fremont Street Experience LED canopy. […]
Hivestack and Quotient Partner for Programmatic OOH Sales
New York, USA, Montreal, Canada – November 21, 2022 – Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying […]
Becker Boards to Pay Fountain Valley $31 Million over 40 Years for Two Digital Billboards
Last week the Fountain Valley California City Council approved by a 4-1 vote a 73 foot tall two sided digital billboard proposal by Becker Boards. The project is described starting on page 276 of the Fountain Valley November 15 City Council Agenda. Some details on the project: The sign will […]
Intersection Deploys Digital Network in 3 New San Francisco Subway Stations
San Francisco, Calif. – November 17, 2021 – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San […]
Volta Revenue Growth Slows
Volta announced third quarter financials this week. Volta generates revenues from selling advertising on digital screens installed on electric car vehicle charging stations. Here’s a summary of performance. Ad revenue was $12.2 million for the third quarter for 2022. While this is up 66% from the prior year it […]
OAAA Has a Strong Program Lined Up For DSE 2022
Thought Leadership Sessions to Help Industry Prepare for Accelerated Growth Post-Pandemic WASHINGTON D.C. (November 7, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, announced today a series of stellar panel sessions slated for Digital Signage […]
How DOOH Can Remain Transparent in the Data Privacy Era
By: Julia Cramer, Adomni Content Specialist Synopsis: We are entering an era focused on privacy, and DOOH needs to be ready! Buckle up as we head into the Data Privacy Era. Everyone in the AdTech industry has heard that Google and Apple are making updates to further protect personal privacy, […]
Edison Interactive, Alpine Media Taking Digital OOH Skiing
Leveraging captive resort audience demand for current, relevant information, Edison Interactive serves up unique tool to deliver local advertising DENVER, Oct. 25, 2022 /PRNewswire/ — Today Edison Interactive announced it is bringing its digital-out-of-home self-serve advertising solution to ski resorts in partnership with Alpine Media, the leading resort media system delivering content to chairlifts, gondolas, […]
Watchfire Purchases Anthem Displays
Billboard Insider has been expecting this announcement ever since Circle Graphics owner H.I.G. purchased Watchfire Signs. Makes no sense to own two independent competing digital billboard manufacturers. Better to combine the two product lines and facilities under one roof. DANVILLE, IL – October 21, 2022 – Watchfire Signs, a leading […]