Volta, the electric vehicle charging station company which was attempting to support itself by digital billboard advertising has agreed to sell to Shell for $169 million. The company’s stock has recently been trading below a dollar, down from a high of $15 in heady post-ipo days in 2020. The cashflow […]
Welcome back to SignBird’s Location of the Week! This time around we’ve got one of the most memorable billboards we’ve ever worked with – this 4-faced board in Sedalia, Missouri by Robinson Outdoor! Located on the corner of Highway 50 and Highway 65, this board with four separate faces makes […]
Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce the launch of their newest product: Lucit XR. Lucit XR allows screen owners and agencies to efficiently proof their clients’ creative onto real world screens. It provides a tangible representation of how the ad will appear […]
38 digital OOH displays installed in the fall of 2022 in Doha BROOKINGS, S.D. – Jan. 13, 2023 – Daktronics partnered with Qatar’s Elan Media to design, manufacture and install 38 digital LED displays in Out of Home (OOH) locations in Doha in the fall of 2022. Located in […]
Welcome to a new, weekly article intending to spotlight the BEST out-of-home has to offer! Here at SignBird, we love to share our client’s billboards and the beautiful footage we’re able to capture of them! This week we’re coming to you from Hartselle, Alabama – not far from our offices […]
High-resolution LED canvas provides innovative interactive experiences at strategic location NEW YORK, NY – Dec. 14, 2022 – Heritage Outdoor Media recently worked with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design and install an LED digital billboard with 8-millimeter resolution SMD (surface mounted device) technology. Located in the […]
New York, NY– December 13, 2022 – Branded Cities, North America’s premier and iconic Out-of-Home media company, today announced the launch of their new $9 million dollar digital spectacular located at 3 Times Square. Previously known as the Thomson Reuters digital display, the former 6-screen spectacular has been renamed as […]
More progress on establishing real time bidding standards for digital out of home. Implementation of these standards allows out of home to be properly described and traded alongside other digital media channels. See press release below and a recent OAAA blog post on real time bidding. WASHINGTON, D.C. & LONDON […]
By Julia Cramer, Adomni Content Specialist Synopsis: Here are some shared best practices and proactive steps businesses can take to prepare for their next cyber threat. Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly […]
Invidis provides the following list of best practices and what to avoid in Digital Out of Home in an airport. The list is courtesy of Media Frankfurt. The dos of airport advertising 1. Strong branding: A strong branding that is visible from the first to the last second, large and […]
