U2, The Sphere and Ad $$$$

U2 is live at the MSG Las Vegas Sphere and if you want a ticket you should plan on spending anywhere from $600 to $22,000 according to StubHub.

Then there are the advertising opportunities. Invidis recently reported that several media outlets picked up advertising information for The Sphere and posted it on X (Twitter).

According to the information provided, a One day flight, comprised of a 4-hour, 50% Share of Voice takeover on the outside of The Sphere, is $450,000. A one week flight is $650,000 and includes 276 feature appearances and 414+ minutes of airtime for the week.

As for The Sphere, it can feature:

  • Anamorphic 3D creative from every angle
  • Visible from the Las Vegas Strip and nearby hotels
  • Anticipated annual metrics
    • Sphere guests: 6 million
    • Las Vegas visitors: 42 million
    • Estimated global impressions: 1.7 billion

By the way, the ideal vantage point is 750 feet away.

Insiders Take: You get what you pay for.

 

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