Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
Welcome back to SignBird’s Location of the Week! We’re headed to Pensacola, Florida for this billboard from RRRR Outdoor! We asked the team at RRRR Outdoor to tell us a little bit about this board, and they said, “This high-impact, digital display sits on one of Pensacola/Escambia County’s most […]
Welcome back to SignBird’s Location of the Week! We’re going up north to Syracuse, New York for this billboard from Lamar of Syracuse! As well as being a beautiful billboard with a unique build, this site gets both traffic from the highway, as well as traffic from the shopping center! […]
Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT’s self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and […]
Welcome back to SignBird’s Location of the Week! This time, we’re headed to St. Louis, Missouri for this billboard from DDI Media! We reached out to the team at DDI Media for a quote about Digital board #375AD. They told us, “Digital board #375AD screams Welcome to Downtown St. […]
NEW YORK – March 21, 2023 – Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners […]
The continued expansion of digital out of home (DOOH) may have surprised those not keeping an eye on the industry. However, for those at its heart, the ever-growing proportion of ad budget heading towards the channel, with US spending in DOOH surging by 36.9% in 2022, reflects the valuable benefits […]
Clear Channel Outdoor Doubles Down on Downtown Chicago and Beyond Reimagining Media Network at 500 W. Madison to Help Businesses Reach & Influence 200,000+ Commuters Daily CHICAGO, March 17, 2023 /PRNewswire/ — Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), the sole media provider for business and community partner messaging via the 500 W. Madison atrium and […]
By Julia Cramer, Adomni Content Specialist Synopsis: The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a performance stage or fast food chain. When you think of advertising, what comes to mind? Marketing, business results, sales, brand awareness, promotions, etc. We know advertising has been around for centuries, with the […]
Welcome back to SignBird’s Location of the Week! This week, we travel to West Baton Rouge, Louisiana for a billboard by Action Outdoor. We spoke to Austin Aucoin, owner of Action Outdoor, about this billboard! He said, “This digital billboard is located in a high-traffic area right before the […]
