NEW YORK – March 21, 2023 – Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners […]
The continued expansion of digital out of home (DOOH) may have surprised those not keeping an eye on the industry. However, for those at its heart, the ever-growing proportion of ad budget heading towards the channel, with US spending in DOOH surging by 36.9% in 2022, reflects the valuable benefits […]
Clear Channel Outdoor Doubles Down on Downtown Chicago and Beyond Reimagining Media Network at 500 W. Madison to Help Businesses Reach & Influence 200,000+ Commuters Daily CHICAGO, March 17, 2023 /PRNewswire/ — Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), the sole media provider for business and community partner messaging via the 500 W. Madison atrium and […]
By Julia Cramer, Adomni Content Specialist Synopsis: The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a performance stage or fast food chain. When you think of advertising, what comes to mind? Marketing, business results, sales, brand awareness, promotions, etc. We know advertising has been around for centuries, with the […]
Welcome back to SignBird’s Location of the Week! This week, we travel to West Baton Rouge, Louisiana for a billboard by Action Outdoor. We spoke to Austin Aucoin, owner of Action Outdoor, about this billboard! He said, “This digital billboard is located in a high-traffic area right before the […]
DANVILLE, Ill., March 13, 2023 (GLOBE NEWSWIRE) — Watchfire, a leading manufacturer of premium digital displays owned by an affiliate of H.I.G. Capital, is pleased to announce that it has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports […]
Aging digital billboards? Now it is easier than ever to replace old signage with high-tech digital boards and equipment with Formetco’s Replace Your Face financing program. This complete turnkey digital billboard replacement offering is now available to independent operators in the digital billboard industry with zero financial approval and 100% […]
Welcome back to SignBird’s Location of the Week! Taking the spotlight this week is D-97 S from Whistler Billboards in Tulsa, Oklahoma! This billboard is located off of HWY 169, which you can tell from photos and video is well trafficked! With it’s location being just outside the city of […]
MEXICO CITY, MEXICO, MONTREAL, CANADA (March 1, 2023) – Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network with over 5,000 screens located in prime retail stores across […]
Welcome back to SignBird’s Location of the Week! This week we travel to Tampa, Florida to visit Link Media Outdoor’s billboard! We spoke to Brian Conley, General Manager at Link Media Outdoor about FL-01W-RR. He told us, “What makes this billboard awesome is it is on I-4 at the Florida […]
