Pattison Outdoor Adds Large Format Digital at the Iconic BC Place

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PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three new, and one replacement) on the roads surrounding the exterior of BC Place. The multi-purpose stadium is one of Vancouvers most recognizable landmarks, and is home to the BC Lions (CFL) and Vancouver Whitecaps (MLS).

“We are thrilled to enter into this partnership with PavCo, to implement upgrades to BC Place exterior advertising signage. PATTISON Outdoor is committed to providing premier destination venues and their audiences to both local and national brands. These exciting changes will bring a new level of high-profile visibility to advertisers in downtown Vancouver.” – Steve McGregor, President, PATTISON Outdoor
Nestled in the heart of Vancouver’s downtown entertainment district, BC Place attracts diverse audiences with events, concerts, trade shows and two professional sports teams. The stadium has been selected by FIFA, as one of two Canadian venues to host FIFA World Cup 2026 matches, an international event that attracts soccer fans and tourists from around the globe. Directly across the street is Rogers Arena, home of the Vancouver Canucks (NHL), Vancouver Warriors (NLL) and host of numerous concerts each year, attracting major crowds to the area.

“BC Place is excited to partner with PATTISON Outdoor Advertising on the expansion and enhancement of the stadium’s exterior advertising signage,” shared Chris May, General Manager at BC Place. “This strategic collaboration incorporates cutting-edge technology to elevate our stadium’s external screens, bringing them in line with top-tier venues nationwide. By prioritizing community and environmental considerations, we believe the partnership will minimize impact while optimizing public access to the building. Additionally, this venture will significantly contribute to BC Place’s revenue generation, marking a pivotal step in our commitment to sustainable fiscal growth.”

The four new digital displays coming to BC Place ensure audiences from each direction headed towards the stadium or into downtown Vancouver can be reached. A 25’x85’ wall mounted display will be located on the east side of the stadium next to the Georgia Viaduct near Gate C. In addition, a 10’x35’ digital poster will be built on the stadiums south side on Pacific Boulevard. Likewise, the north side of BC Place will see a 10’x20’ digital poster built on Expo Boulevard. The existing 30’x50’ Digital Vertical Spectacular on the Georgia Viaduct, will receive an upgrade to an impressive high resolution LED display. Construction on the four new digital displays is underway and is expected to be completed by June 2024.
PATTISON Outdoor is a proven leader in outdoor advertising in the Vancouver market, as verified by the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB). BC Place adds to an impressive existing presence in downtown Vancouver where PATTISON delivers Classic, Digital and Place-Based advertising options to advertisers.

About PavCo

B.C. Pavilion Corporation (PavCo) is a Provincial Crown Corporation. Committed to excellence from our values to our execution, PavCo owns and operates two world-class public facilities located in downtown Vancouver: BC Place and the Vancouver Convention Centre.
From hosting global summit meetings to world class sporting and entertainment events, PavCo performs on its mandate of generating economic and community benefit for the people of BC through the prudent management of its public facilities. PavCo attracts customers internationally and continuously strives to optimize the financial performance of its facilities, which generate significant economic benefit for the Province of British Columbia.

About PATTISON Outdoor Advertising

PATTISON Outdoor Advertising, a division of The Jim Pattison Group , is Canada’s leading Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

 

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