Digital Signs

SignBird’s Location of the Week – Link Media

Welcome back to SignBird’s Location of the Week! For this project, we traveled to Bourbonnais, IL for this new Formetco LED install on a Link Media Digital Billboard location. This 10’6″ x 22’5″ digital billboard is a left-hand read located on N Kinzie Ave. It boasts a weekly impressions rate […]

Adkom, Blip and Broadsign Announce Programmatic Integration

Orem, Utah and Montreal, Quebec; May 11, 2023 – Outdoor advertising technology leaders Adkom, Blip, and Broadsign today announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the […]

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising

New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]

The Future of AI-Powered DOOH Ads

By Julia Cramer, Adomni Content Specialist Synopsis: Find out how AI-Powered DOOH optimizes advertisers’ campaign performance and increases brand engagement!  There has been significant buzz surrounding AI recently – from the sensationalized ChatGBT, which accrued an unprecedented 100 million sign-ups in just 2 months, to the groundbreaking advancements in natural […]

Revenue Per Board Increases 11.3% in Blip Marketplace

Orem, UT; May 1, 2023 – Blip Billboards, the country’s largest self-serve out-of-home marketplace, reported that digital billboards saw an 11.3% increase in the average advertising revenue per board versus the same period one year ago.  The year-over-year revenue increase on digital billboards that have been on Blip’s Marketing place […]

Daktronics Jeremy Johnson on the Supply Chain

At last weeks IBO Conference, we were fortunate to have Jeremy Johnson, Global Business Development Manager for Daktronics on a panel discussion we moderated.  Insider asked Jeremy to bring us his thoughts on the supply chain and below is a summation of his comments in what proved to be an […]

Vistar Media Inks Deal With Lamar For New Digital OOH Network Across the Denver Market

Over 55 New Digital Displays Unveiled Powered by Vistar’s Full-Stack DOOH Infrastructure Software  New York, NY – April 25, 2023 –  Vistar Media, a cutting-edge global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, today announced the […]

SignBird’s Location of the Week – Panel #1052 from Giesken Outdoor

    Welcome back to SignBird’s Location of the Week! We traveled to Sidney, Ohio for this billboard from Giesken Outdoor! We got in contact with Tom Giesken, owner of Giesken Outdoor after bumping into him at IBO! He told us, “The key component to this board is that this […]