“People were writing stories, people were tweeting…it got a lot of interesting buzz.” says Pepsi VP of Marketing Todd Kaplan on Pepsi’s use of billboards at the February 2019 Super Bowl: “Culturally in Atlanta Coke runs in the veins of people…if there’s Pepsi signs all over Atlanta, these Atlanta folks […]
Every advertising channel investment includes several critical components, but creative impact can be the most important according to marketing research. The recent empirical evidence shows up to 75 percent of ad effectiveness can be attributed to the proper creative. This statistic should be an alarm for all OOH users to […]
By View Chicago, LLC. Good billboard creative is simple, but not easy. When advertisers get it right, we look to examine what they’re doing that’s working. Our featured billboard creative for this post is @ Properties. @ Properties is Chicago’s largest residential real estate brokerage. They are neighborhoods experts, and […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
By Haleigh M Powell, Client Relations, Huntington Outdoor We like catchy, clean, and bright creative work, right? The best creative work is simple, to-the-point designs. So why is it so hard to work with your clients and create these classic, easy-on-the-eyes designs? The difference between amazing and average designs has […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designerand founder […]
The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies within an available budget. Eligibility Paid advertising campaigns displayed on OOH displays at some point between July 1, 2018 and June 30, 2019. Identical advertisements displayed during the previous year but […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
London, UK: The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user […]
This month Daily Billboard thought we’d have some summer fun with our ‘3 of a Kind’ feature and shine a light on the use of Emojis in outdoor advertising. With the rise of smartphone ownership and proliferation of social media in our lives you don’t need words anymore when an […]
