By Nicole Randall OAAA Communications Senior Director “People gravitate to a positive message.” That’s what Josh Wilson, owner of Living Water Irrigation in Tulsa, OK, told OAAA over the phone last week. Wilson’s digital billboard messages professing this love for his wife went viral last week. When Wilson told his […]
By Melody Roberts, Out of Home Creative. I was commissioned in May by Benchmark Outdoor to design spec artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the spec art was going to be submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D […]
Insider is always looking for examples of how our industry works with their communities in innovative ways. We noticed an article on the WPDE TV news site featuring a Coastal Carolina student, Nicolas Rosa, and an internship he recently started with Coastal Outdoor. You can read the full article through […]
By Nicole Randall OAAA Communications Senior Director Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development Goals (SDGs) on their sails. Thunberg was […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer […]
OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with the launch of the OOH industry’s latest campaign. OOH is Real, a re-imagining of the successful Feel […]
This month Daily Billboard thought we’d put some added sparkle into your September with these three glittering billboard examples trying to stand out with the help of glistening sequins, gemstones and eye-catchers. First up is a colorful special extension billboard for the sophomore season of The Masked Singer celebrity singing […]
By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind. 50% image…40% call to action…10% information. A picture is worth 1,000 words so make sure it gets a dominant role in the art. Make your call to action simple and concise. […]
McKinney CEO, Joe Maglio, was interviewed this week by David Doty in Forbes magazine on Creativity and the Future of Agencies. Here is an excerpt from the article with a comment from Maglio on the power of OOH. Doty: So, there is a lot of convergence in your creative work, digital […]
To promote the launch of the new Range Rover Evoque, Land Rover created a first-of-its-kind installation in Chicago that will stop people in their tracks: a Range Rover Evoque on top of the CTA’s Chicago and State entrance. Land Rover partnered with Intersection, Posterscope, DentsuX, Illumivation, and Spark44 to create […]
