On last week’s OAAA legal seminar, Rich Zecchino said Adams Outdoor requires that any creative work Adams generates cannot be used on other platforms. This idea is to prevent a client from using a small Out of Home ad buy to generate ad creative which is used for Facebook advertising, […]
This festive season, Daily Billboard thought we’d showcase three billboards from different industries making the most of the holidays and either trying to stay off Santa’s naughty list or sending their Christmas present requests. First up is a clever copy-only ‘bad or good’ ad creative from Wells Fargo bank highlighting […]
By Dr. Saikrishna Gajavelly, CEO Mera Hoardings Out Of Home Advertising Roots Found In Ancient India Date Backs To 3-5000Bc Outdoor advertising is one of the most affordable forms of marketing in the Sign industry. Even the ancient world had Billboards or Signboards something a lot like them. Indus valley […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
CHICAGO – From now until January 3, The Salvation Army is transforming the CTA Red Line into the Rescue Christmas Express. The exterior and interior of two train cars are wrapped to match the colors of the iconic Red Kettles. The cars will feature messaging on the unprecedented need in […]
Signage Expert Brad Getter (www.bradgetter.com) highlighted a great design tool while commenting on this week’s Rate This Ad column by Melody Roberts. Melody’s review of the Tachi Palace ad was spot on. This is an issue I’ve seen far too often, and this kind of art is what gives outdoor […]
Chattanooga, TN – For the eleventh consecutive year Greg Callaham Graphic Design has earned national recognition for creative excellence in advertising design. Callaham received five American Graphic Design Awards from Graphic Design USA, a national trade publication, for his work on behalf of AdWorks Outdoor Advertising, Explore Chattanooga, Hollywog, Lake […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and […]
Allentown, Pa. – Vegan foods are selling like hotcakes, so Thanksgiving is morphing into “ThanksVegan”—and PETA is encouraging Pennsylvanians to hop on the trend via its billboard that just went up directly across the street from Popeyes to counter the fast-food chain’s seasonal Cajun Style Turkey and push everyone to give turkeys a […]
