This month Daily Billboard Blog’s 3 of a Kind feature showcases three examples that give new meaning to the term – hanging around on street corners. This trio of billboard installations use dangling embellishments to help these movies and TV shows stand out even more around the skies of La […]
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for tourism-based measurement, giving hospitality and travel brands measurable consumer insights and in-depth performance analyses for their Out-of-Home (OOH) advertising campaigns. This OOH “industry-first” accomplishment drove a 66% […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Two current examples of Outdoor as a communication and free speech platform come courtesy of media mogul Oprah Winfrey and animal rights advocates LA Animal Save and The Animal Alliance. This month, Oprah Winfrey did something she had never done before. She dedicated the cover of The Oprah Magazine to […]
The Spokesman Review reports that Lamar has removed controversial anti mask billboards in Spokane paid for by the John Birch society. “The community was not super happy with that message. We try to stay away from anything that is far too offensive to the public,” says Lamar Spokane VP and […]
London, UK: On August 9th at 12 noon, Eurosport, Home of the Olympics in Europe* and Ocean Outdoor, an official partner of the British Olympic Association, mark what would have been the Closing Ceremony of Olympic Games Tokyo 2020 by reliving the historic Olympic Games London 2012 on the Piccadilly […]
Yesterday Lind Media’s John Siegenthaler told us about how Lind Media turned the side of a building into a giant screen. Camel City Posters Liv Brown give her side of the story. By Liv Brown, Camel City Posters With movie theaters remaining closed due to COVID-19, communities are getting […]
By Ken Klein, OAAA EVP, Government Affairs The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than a dozen top markets for four […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Some reader comments on Lamar’s decision to run Black Lives Matter copy on a billboard whose landowner was flying a confederate sign. An out of home exec says Lamar was right to run the ad. I agree with Lamar running the ad. I do believe that we are supposed to […]
