Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

Surv

Rating: 4 (Very Good)

• This is a nice, solid outdoor ad.  High contrast between the text and the background makes reading easy.
• A word count of ten makes reading quick.
• An uncluttered, brightly colored visual draws the eye and sells the sizzle.
• A large logo leaves no doubt as to who is advertising.
• That adds up to a billboard that successfully conveys the selling message. While an argument can be made for cleaner simpler fonts, these work since the ad seems to have a fairly close read.
• I would have made the text under the logo larger since that is the invitation to act, but the proximity of the ad to the target audience probably played into that decision, too. Since there is no directional or contact info, I am presuming this ad is located very close to the advertiser’s location or it is intended as an awareness message.
• This billboard earns a 4 (good).

[wpforms id=”9787″]

Paid Advertisement