A fun post for Friday although the landlord who was pranked didn’t see the humor. The New York Times says someone impersonated the owner of a building in Peoria, Illinois. The impersonator paid an artist to paint a mural on the wall of a commercial building over the Thanksgiving weekend. […]
In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of the creative it generates. Out of Home Creative’s Melody Roberts comments: I haven’t listened to the OAAA legal seminar, so I can only provide insight into how my […]
WASHINGTON D.C. (December 17, 2020) – Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21st Annual OOH Media Plan of the Year awards. This year’s OOH Media Plan of the […]
On last week’s OAAA legal seminar, Rich Zecchino said Adams Outdoor requires that any creative work Adams generates cannot be used on other platforms. This idea is to prevent a client from using a small Out of Home ad buy to generate ad creative which is used for Facebook advertising, […]
This festive season, Daily Billboard thought we’d showcase three billboards from different industries making the most of the holidays and either trying to stay off Santa’s naughty list or sending their Christmas present requests. First up is a clever copy-only ‘bad or good’ ad creative from Wells Fargo bank highlighting […]
By Dr. Saikrishna Gajavelly, CEO Mera Hoardings Out Of Home Advertising Roots Found In Ancient India Date Backs To 3-5000Bc Outdoor advertising is one of the most affordable forms of marketing in the Sign industry. Even the ancient world had Billboards or Signboards something a lot like them. Indus valley […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
CHICAGO – From now until January 3, The Salvation Army is transforming the CTA Red Line into the Rescue Christmas Express. The exterior and interior of two train cars are wrapped to match the colors of the iconic Red Kettles. The cars will feature messaging on the unprecedented need in […]
Signage Expert Brad Getter (www.bradgetter.com) highlighted a great design tool while commenting on this week’s Rate This Ad column by Melody Roberts. Melody’s review of the Tachi Palace ad was spot on. This is an issue I’ve seen far too often, and this kind of art is what gives outdoor […]
