Creative

The Importance of Showing the Whole Picture

By Javier Ortega, Marketing Coordinator, SignBird When you imagine a picture of a billboard, what do you see? A rectangle with your company’s artwork? Some metal beams holding it up? Maybe some lights if you are imagining it at night? While that is technically an image of a billboard, is […]

Mark Tutssel to Lead 80th OBIE Awards Jury

WASHINGTON D.C. (December 20, 2021) – The lineup of distinguished jurors has been announced for the 2022 OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design. This year marks the 80th anniversary of the awards program from the Out of Home Advertising […]

Senator Johnny Isakson (1944-2021) Liked to Share Billboards

Former Senator Johnny Isakson, R-GA, died at home in Atlanta on Sunday, December 19. He was 76. Isakson, who resigned from the US Senate at the end of 2019 citing health concerns, liked to share billboard images on his social media accounts.  Here are examples: Praising OOH creativity / The […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

New Tradition Sign Wins Clio Cannabis Bronze

New Traditions One Times Square sign was the winner of a Clio Cannabis award bronze for 2021.  The ad design integrated across all four screens.  You can watch a short video of the ad at the Clio Cannabis awards website.  The 200 foot tall One Times square sign is New […]

OUTFRONT Announces 3rd Annual OUTFRAME Winner

NEW YORK, NY – December 15, 2021 – OUTFRONT Media Inc. (NYSE:OUT) is excited to announce Valentina Elegante of Future First Studio @ Direct Agents as the winner of the third annual 2021 OUTFRAME art competition. This is the second year in a row that Direct Agents takes home the […]

Extra Credit Projects Calls Attention to Homelessness in Grand Rapids

GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season. Drawing attention to the ever-growing homelessness problem in Grand Rapids, the billboard, which can be seen driving south on US-131 in downtown Grand Rapids, […]

New Pass It On Campaign

The non-profit Foundation for a Better Life has issued its latest lineup of billboards promoting positive values.  You can order printed materials and/or download digital billboards at: www.passiton.oohforgood.com  As with all previous campaigns, PassItOn® will provide, and at no cost to you, standard bulletin, poster, and bus shelter/mall kiosk materials in […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Clorox Wins Media Plan of the Year Award

WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year […]