Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Creative
New ECP Campaign Will Make You Sweat
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of […]
Rate this Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Park Outdoor Shoots and Scores with Boeheim Brothers and Daktronics Digital Billboards
Syracuse, NY – Jan. 5, 2022 – Media company Park Outdoor Advertising capitalizes on the flexibility of Daktronics digital billboard inventory by teaming up with basketball standouts Jimmy and Buddy Boeheim to promote their billboard business. The partnership is a Name, Image and Likeness (NIL) agreement, in which Park […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Ocean Outdoor OOH Screens Welcome 2022 With a Bang!
From Amsterdam to London, Eindhoven to Edinburgh, hundreds of digital out of home screens in 35 UK and Dutch cities celebrated the arrival of 2022 with virtual fireworks displays, replacing traditional New Year’s Eve celebrations which had either been scaled back or cancelled for a second year. In the UK, […]
OBIE Entry Deadline Extended
Take advantage of our OBIEs extension Afraid you were going to miss the deadline for the OBIEs call for entries? Fear not! The deadline to submit your jaw dropping creative has been extended to January 14. Making OOH history is a great New Year’s Resolution – enter today! Eligibility for […]
Happy Holidays!
Wishing to all our readers a joyous weekend with family and friends.
Wendy Hickey on What’s New at ArtPop
ArtPop works with billboard companies to put art on vacant billboards. Billboard insider talked with the company’s Founder and Executive Director Wendy Hickey to find out what’s new. What did ArtPop accomplish in 2021 ArtPop Street Gallery is now exclusively operating in the Greater 13 county Charlotte North and South […]
Melody Roberts Gives a Vandalized Billboard a Second Chance
Thanks to Melody Roberts, Owner | CCO of Out of Home Creative. In any other circumstance finding out a billboard was vandalized would be upsetting, but after being asked to redesign it, I learned the same artwork had been running for ten years. The media buyer who hired me wanted […]