Project Yellow Light was established in 2007 by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. In 2020, seven percent of drivers 15 to 19-years-old involved in fatal crashes were reported as distracted. This age group has the largest […]
Creative
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The Art of Connection
Published by Colossal Media on June 27, 2022 by Ahmad Sayar We paint walls because it’s our passion. Connecting people makes it all worth it. “Currency” might be the word of 2022. We’ve seen cryptocurrencies and NFTs cycle through peaks and valleys, influencers dominate our social currency, and international currencies in constant […]
Do Billboards Increase Insurance Bills?
According to a survey published this week by the Insurance Research Council two-thirds of Americans believe attorney advertising increases the number of liability claims and lawsuits. Almost as many – 59% – link these ads to higher insurance costs. “The public sees a connection between attorney ads and the cost […]
Verde Outdoor / SignBird Website Partnership
Insider is please to announce that Verde Outdoor will have their full website up next week. If all goes as scheduled you can look in on July 6th. The website is a collaboration between Verde Outdoor and SignBird. Insider spoke with Dave Woods, CEO and Renee Larson, Marketing Manger at […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Netflix Promotes Man vs Bee
Netflix is promoting their new series Man vs Bee with a creative Outdoor activation in Manchester England. The out-of-home campaign features the series star, Rowan Atkinson, in the center of a roundabout with poles around it which house giant bees on top. A moving picture is worth a thousand words, […]
Rate This Ad by Out of Home Creative
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is by 3x OBIE nominee Melody Roberts, Owner and Chief […]
Jason Morgan’s Upcoming Out of Home Book
Jason Morgan, the publisher of Daily Billboard Blog, is publishing Made You Look 500 Eye Catching Ideas from the Sprawling Skies of Los Angeles. Billboard Insider interviewed Morgan. Jason, tell us about the book. In essence, it’s a love letter to the OOH industry. “Made You Look!” features over 500 eye-catching […]
Happy Fathers Day From Bad Dad!
With Father’s Day this weekend, Insider thought a little Dad levity was appropriate for this Friday. Enjoy! Happy Fathers Day! [wpforms id=”9787″] Paid Advertisement