You asked and we heard you! We’re extending the deadline for the 2023 OBIE Awards to January 13, 2023! Don’t miss your chance to have your work be recognized among the OOH elite! Submit your entries by 1/13/2023 by midnight ET. ENTER NOW P.S. Want to know what makes for a […]
Creative
Fotofetch Shot of the week
FotoFetch shot photos this week from L.A. to New Hampshire and places in between, from the south in Houston to the north in Saginaw. Whether you need photos to showcase your billboards, kiosks, or transit too, or you need to capture a unique perspective, FotoFetch has you covered. We provide […]
What does today’s winter solstice, holiday DOOH and Milton Glaser have in common?
I was reminded of this quote from the legendary graphic designer earlier this week: “What I feel fortunate about is that I’m still astonished, that things still amaze me. And I think that’s the great benefit of being in the arts, where the possibility for learning never disappears, where you […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Fotofetch Shot of the Week
FotoFetch is the perfect solution for busy professionals and entrepreneurs who don’t have the time or resources to travel to get the shots they need. We specialize in on-location photography, so no matter where you throw that dart, rest assured that we’ll be able to be there to capture it. […]
Mexico Tourism Executes LA Bus Wraps
Mexico Tourism has initiated an out-of-home (OOH) media campaign that is 100-percent transit-focused to encourage Los Angeles-area residents and commuters to vacation in beautiful Baja California. Partnering with OUTFRONT Media, one of the largest out-of-home media (OOH) companies in the U.S., the OOH campaign utilizes 8 fully-wrapped large format buses […]
Be Bold But Be Careful
It is nice to be bold in supporting your team, but you may have to deal with the consequences. The British newspaper, The Sun, put up billboards in advance of the quarterfinal World Cup soccer match between England and France. The Sun went digital right in front of the Eiffel […]
Fotofetch Shot of the Week
What a week! December is keeping FotoFetch busy! We pulled into Sacramento to shoot there, then hit the 205 to Hayward and San Francisco. We also shot in Silicon Valley on the way to Riverside. We headed east to Nevada, then south to Phoenix. We were doing photo shoots all […]
Winners of the 2022 Media Plan of the Year Awards
The 2022 Media Plan of the Year Award goes to Rapport for its ‘NBA Postseason Taking it to the Streets’ campaign, which pushed the boundaries of DOOH innovation and multi-team collaboration to bring game updates and real-time commentary into the local communities. The result: across-the-board lift in tune-in intent, consideration, […]
OAAA Lists OBIE Awards Jury Roster
OAAA ANNOUNCES 81st OBIE AWARDS ILLUSTRIOUS JURY ROSTER, LED BY FCB NEW YORK CO-CHIEF CREATIVE OFFICER GABRIEL SCHMITT Judging Panel Includes The Badger Agency’s Madonna Badger, VMLY&R’s Manuel Bordé,Horizon’s Marc Fenty, Allstate’s David Marsey, Out of Home Creative’s Melody Roberts & Zambezi’s Grace Teng WASHINGTON, D.C. — December 6, 2022 […]