For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light. The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
After last weeks article from Diana Stevenson of Grace Outdoor we heard from Mike Newton, EVP at NEOVISION Services Group who wanted to share their digital board which happens to be at the World’s Busiest Border. Here is their story. We have always been proud of our digital billboard , at […]
In response to the devastation caused by the wildfires, www.returnthealoha.org was created to aid five local charities and organizations that are helping those in need on Maui. “The recovery on Maui is going to take years – perhaps decades. (Paradise, yes, but also isolated with a small construction workforce.) This is why […]
A Billboard Insider reader saw our article on Morgan & Morgan Graffiti Billboard and shred one of his experiences with an ad campaign. I am not in outdoor currently but this did remind me of a campaign we ran in Palm Springs when I was GM of Fairway. A religious […]
Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Grey Vick of Grey Outdoor. This week, we hear from Diana Stevenson of Grace Outdoor. This sign is located in Greenville, SC at a very busy downtown intersection. We were […]
TAMPA, FL, September 14, 2023 – Big Brothers Big Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, has launched a bold new brand campaign “It Takes Little to Be Big,” to challenge the myths and shift perceptions of mentoring and why now, more than […]
Morgan & Morgan law firm billboards defaced: Or were they? https://t.co/KycCcWhNps — Florida’s Talk Leaders (@realFlaTalkLead) September 7, 2023 There was quite a bit of buzz in the Florida market as it appeared that several Morgan & Morgan billboards were vandalized. When the Tampa Bay Times reached out to the […]
New York, NY – September 14, 2023 – Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global […]
New York, NY – September 12, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative. This new functionality allows real-time, numerical […]
