Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Cudos2u

Rating: 4 (very good)

• Bright red and unexpected pink grab the eye and pull it toward this ad aimed at Valentine’s Day gift givers.
• The headline is an easy read in a crisp sans serif font that contrasts well with the background.
• The heart graphics visually reinforce the message.
• The business name at the bottom contrasts even more, making certain the eye is drawn to it at the end of the read.
• The selling message was easy to receive, understand, and remember. And that is what we do.
• This ad earns a 4 (very good).

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