Creative

The Approach Shot, Some are Easy and Some are Hard

  What is an approach photo? Whether you ask for a ‘best read’ or an ‘honest read’ or perhaps something between the two, a great photo tells a story about your billboard. Obviously, the two basic components are the billboard’s creative and the traffic passing that sees it. Approach shots […]

Fotofetch Shot of the Week

Photographs are an incredibly powerful tool for telling a business’s story. They provide an immediate visual representation of your mission, values, and offerings. Photographs can be used to create an emotional connection with your customers and their audiences. Additionally, they can be used to showcase the dynamic ways you can […]

OBIES ANNOUNCEMENT: Deadline for Entries Extended to January 20th

OBIEs Deadline Extension It’s true. We’ve extended the deadline for OBIEs entries to January 20th. Use this extra week to craft a strong submission and enter your very best campaigns of 2022! Help us make OOH history at the 81st Annual OBIE Awards in March. The final deadline is Friday, […]

Wes Frick on AI Uses and Limits in Ad Design

This article was written by a human.  A disclaimer like this may be needed in the future.  Artificial Intelligence (“AI”) will disrupt out of home advertising by automating certain tasks and by providing easy access to information. Ask Chat GPT-3 these prompts and see what you get: What are the […]

Fotofetch Shot of the Week

  One Step Photos- What’s the process you go through to have a photo taken?  We looked at the multi-touch, need to manage the process is extremely out of date.  With FotoFetch you enter an order, and we deliver the photos.  There’s not a lot of messy stuff in between […]

Join OAAA in Supporting Pass It On

The OAAA has once again partnered with The Foundation for a Better Life to promote the “Pass It On” PSA campaign. For over 20 years, the foundation has pushed positive and uplifting messages, leaning on positive role models to inspire individuals everywhere. The latest lineup of role models and messages […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

We Painted 350+ Walls

Overall Murals showed a years worth of activity in a  60 second video.  Well done!       [wpforms id=”9787″] Paid Advertisement

Obie Awards Deadline Extended to 1/13!

You asked and we heard you! We’re extending the deadline for the 2023 OBIE Awards to January 13, 2023! Don’t miss your chance to have your work be recognized among the OOH elite! Submit your entries by 1/13/2023 by midnight ET. ENTER NOW P.S. Want to know what makes for a […]

Fotofetch Shot of the week

FotoFetch shot photos this week from L.A. to New Hampshire and places in between, from the south in Houston to the north in Saginaw. Whether you need photos to showcase your billboards, kiosks, or transit too, or you need to capture a unique perspective, FotoFetch has you covered. We provide […]