By Chris Cowlbeck Some people know a font as a stone receptacle full of water used in baptisms at churches. Before computers, most folks had no idea what a font in design might have been, not to mention what a good one was. Fonts are used in typesetting in the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Insider follows Penneco Outdoor’s twitter feed. Lots of great sign design tips. Here’s one. A picture says a thousand words. Thanks to Penneco for permission to reuse.
Chris Cowlbeck is a busy guy. He runs Look Billboards a rural Oklahoma out of home company as well as the IBOUSA. In his spare time Chris moonlights as a scarecrow and blogs on billboard ad design at his company’s website. Today Chris writes about logos and billboard design. A good corporate logo […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Memphis Business Journal reports that Ikea is using billboards and transit advertising to publicize a new store in Memphis. Ikea has a history of creative use of billboards. The Ikea billboard on the right was installed in 2015 in San Jose, California. To help promote the store the ad shop […]
Insider wrote about vehicle recognition billboards in July 2016 and April 2016. We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]
By Chris Cowlbeck We all know a pretty picture when we see one – I’m sure something just popped into your head. “A picture says 1000 words”, is a rather worn out phrase, but says it all. Generally, the more detail the better in pictures in a lot of marketing […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is […]
Cool video from Outfront Media on a 3D billboard installation. Paid Ad
