Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
ADWEEK ran a terrific article on the history of Chick-fil-A’s very successful “Eat nor Chickin” campaign. Some history and highlights from the article include: In the early ’90s, Chick-fil-A was primarily known for being a mall-based fast-food chain, but beginning in 1994, the chain started slowly shifting its focus to […]
This week’s billboard design tips come from the JCDecaux’s Creative Guidelines. Keep it simple. Viewers have 2 seconds to read a bus shelter ad. Be legible. Avoid thin type and complicated backgrounds. High Contrast Colors. Look at the contrasts in this JCDecaux McDonalds ad. Black Letters on a yellow or […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Coca-Cola has generated positive publicity with 60 Chattanooga area billboards containing one word: ubiquitous. Times Free Press reports that Coca-cola is using the 60 billboards to advertise its “Share a Coke and a Song” summer campaign. The campaign generated national media coverage and twitter chatter as people became curious about the billboards. Coca-Cola […]
Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield. The crash dummy billboard will be up on June 6th in Florida […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
StarTribune reports the death of billboard artist Bob Johnson. Johnson was a commercial artist and contractor for Naegele Outdoor Advertising. His most famous work was a billboard for Ewald Dairy which featured two 3-D cows measuring 10 feet from muzzle to head with horns stretching 12 feet from tip to […]
This week’s billboard design tips come from Timmons Outdoor. Be concise. Use an image which fits your message. Large text and thick, heavy, colorful fonts. Know who you are targeting. Be innovative and creative. Check, check and recheck for spelling and grammatical errors. Use a clear attention-grabbing graphic. Paid Advertisement
