David Ogilvey said a billboard should be a “visual scandal” . Insider is not sure that he agrees but he did a double take when he passed this billboard in Seattle. The billboard is for Dolly, Inc. a Seattle startup which connects people who have trucks with people who need to […]
Insider has written previously about Ogilvy on Advertising and Why Ogilvy Was Wrong About Billboards. In our third and last post about on Ogilvy we highlight his five tips for designing billboards for maximum effect. Make your billboard “a visual scandal” but don’t overdue the scandal or you will stop traffic […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Insider saw this Linkedin post from Jeff Cook, who owns a real estate firm in Charleston. We are reprinting with his permission. Moving to Canada? By Jeff Cook | July 20th, 2016 My billboards have always been a huge staple in my success. They’re big, they’re funny, and as some […]
If you read one book on advertising it should be Ogilvy on Advertising by David Ogilvy. My edition dates to 1985 but the advice is timeless. Ogilvy was a college dropout/kitchen cook/door-to-door salesman who founded the Ogilvy and Mather ad agency. He was a gifted writer. In case you […]
Insider has written before that painted billboards are making a comeback. There are two firms – Overall Murals and Colossal Media – which specialize in painted billboards. Atlanta billboard artist Ben Zaricor estimates that he’s painted 5,000 billboards in the course of 15 years. Insider interviewed Zaricor to learn more […]
Billboard Insider shared a recent post about the history of Chick-fil-a advertising and their cow campaign. After more than two decades featuring one of the most recognizable ad campaigns in recent memory, Chick-fil-a has ended its relationship with the agency that created the Chick-fil-a cows. Chick-fil-a has hired McCann Worldgroup and […]
We saw this post from Adams Outdoor and thought you all might enjoy. https://youtu.be/AtDD-IAKm0E If any of you have other interesting posts, let us know. Paid Advertisement
Insider has previously reported on ArtPop and it’s founder Wendy Hickey. Outfront Media recently published an interview with Wendy on their web site. Here are some highlights: The concept of ArtPop started while Wendy was serving on the Board of Directors for the Poconos Arts Council. It focused on artists […]
Earlier this year, Billboard Insider published five design tips for a great outdoor advertising website. Well, it seems like Melody Roberts at Out of Home Creative must have read our article. Her Atlanta-based design firm recently worked with one of Atlanta’s premier out of home and billboard advertising companies, Whiteway […]
