Creative

Outfront NYC Market Overview

Insider saw this video from Outfront featuring their New York City market.  Video is a terrific way to promote your boards and territory.  It’s easy to shoot footage with an iphone or drone and upload it to facebook.   [wpforms id=”9787″]   Paid Advertisement

Video of OUTFRONT American Royal Billboard Installation

We wrote Tuesday about the Outfront/American Royal billboard campaign which has inflatable ribs.  Here’s a one minute video showing the installation together with some priceless bystander reactions. Come see the World's Largest Rack of Ribs on I-35 south of downtown! Then Live LARGE Sept. 1-3 at the Speedway #AR2017BBQ @SmithfieldBrand […]

Environmental Groups Use Outdoor To Promote Ideas

Insider recently saw two news items where environmental groups show they understand the power of messaging through OOH. The first article is from The Register Guard who report that environmental groups are using outdoor advertising to promote their messages to the Interior Secretary as he addresses the Western Governors Association’s annual […]

OUTFRONT and American Royal ribs billboard drips sauce.

OUTFRONT Media and The American Royal, the largest BBQ competition in the world, have deployed a billboard featuring giant inflatable ribs dripping sauce onto a car sitting below the advertisement – a truly mouth-watering and eye-catching sight for passerbys! The billboard prop, which is 50 feet wide by 8 feet […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Digital Immersion & Its Impact on OOH – A Future Look

  By Jerry Buckley, Director of Marketing, EMC Outdoor The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting […]

Tilley says out of home inspires a new wave of creativity.

An interesting video from Andy Tilley, CSO & Creative Partner at Talon a U.K. based Out of Home agency with a focus on delivering innovative and forward-thinking strategic OOH solutions, integrated with wider communications.     [wpforms id=”9787″]   Paid Advertisement

Smirnoff Vodka Ads Get Political

Smirnoff’s new advertisement under its new “Made in America” banner features a Moscow Mule cocktail with text that reads, “But we’d be happy to talk about our ties to Russia under oath,” an apparent nod to the president’s recent comments following fired FBI Director James Comey’s congressional testimony.   Interestingly, […]