Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
A ‘mountainous’ accomplishment earned Wilkins Media of East Hartford, CT a 2017 Bronze Obie Award for Custom Installation. Wilkins Media installed the tallest ever outdoor climbing wall built in New York City – right in the middle of Times Square. The Toyota RAV4 Spectacular Billboard Climb featured a multi-story rock […]
Insider is reading Open3, a book on out of home advertising design which was given to Lookout2017 attendees. The book highlights outstanding out of home campaigns around the world and interviews out of home creative offices at agencies. Zak Mroueh, Chief Creative Officer and Founder of Aulu Alpha Kilo […]
France’s road safety agency is running a campaign using billboards that play screeching tires noises when pedestrians cross against the red light. Here is a video showing how it works. Insider wants to know if you would run something like this in your market? [wpforms id=”9787″] Paid Advertisement
NEW YORK and SHANGHAI, May 26, 2017 /PRNewswire/ — In support of world hunger relief efforts, HNA Group, a Fortune 500 company focused on tourism, logistics and financial services, announced the successful launch of its #ShareMoreDreamMore campaign in Times Square, New York City, engaging more than 10,000 active participants in […]
Evan Schultz , Art Director at Adams Outdoor does a terrific job of presenting his creative ideas on paper. Insider especially likes the sketches he includes to help understand his process. Here is his latest article. Do you bleed for your client? Does your client bleed for their customers? Or […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By Ken Klein, OAAA As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people. Half of “tweens” who died in car crashes were […]
Camel City Posters congratulates Shelly Greer, Creative Director at AdSource Outdoor, and winner of the Camel City April Art Challenge. Pest control is usually one of those categories as an industry that we can have a little fun with. The client really liked a previous design which had extensions of a […]
Media Village posted their thoughts on the top 5 takeaways from last weeks 2017 OAAA\Geopath National Convention. Here they are: 1.Storytelling. “Those who tell stories, rule the world” said Shane Snow Chief Creative Officer of Contently. 2. Media Amplification. There is a consistent blending of the offline and virtual worlds. […]
