Insider is seeing an increased use of plastic inflatables as billboard extensions. Last week we wrote about the American Royal Ribs 3D inflatable billboard. Here’s a video on a 3D inflatable billboard for 102.9 The Whale which was executed by Outfront Media and Soft Signs. Soft Signs owner Eddy Carolan […]
Interesting YouTube video with a look at how some of the world’s most valuable brands are using OOH around the world. [wpforms id=”9787″] Paid Advertisement
Creative ads boost market share and revenue. The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity. Hurman is a media planner and consultant who’s written a book on the subject. Here are three takeaways from Hurman’s talk. There’s a link between ad […]
This summer, millions will see National Geographic’s rare animal photos on billboards and other out of home formats. On May 19, 2017, Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is […]
A Brooklyn landlord is suing the city over a $15,000 fine for placing a Shepard Fairey mural on her building’s wall. The landlord, Jean Sausa, hired Fairey to paint the mural on 556 Driggs Avenue in 2014. She removed it after the Department of Buildings fined her $15,000. The mural […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Several creatives who were interviewed at the Cannes Festival three weeks ago mentioned The March for Giants as an outstanding out of home campaign which took advantage of a couple strengths of digital billboards: interactivity and worldwide reach. The campaign was designed by the London’s 18 Feet & Rising to […]
The state of Maine and WCSH6 noted last week the 40th anniversary of Maine’s billboard ban. It was 40 years ago, last week, that then Governor James B. Longley signed the act that eventually removed 8,500 billboards across the state. It took almost seven years for that task to be […]
