By Jerry Buckley, Director of Marketing, EMC Outdoor The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting […]
An interesting video from Andy Tilley, CSO & Creative Partner at Talon a U.K. based Out of Home agency with a focus on delivering innovative and forward-thinking strategic OOH solutions, integrated with wider communications. [wpforms id=”9787″] Paid Advertisement
Smirnoff’s new advertisement under its new “Made in America” banner features a Moscow Mule cocktail with text that reads, “But we’d be happy to talk about our ties to Russia under oath,” an apparent nod to the president’s recent comments following fired FBI Director James Comey’s congressional testimony. Interestingly, […]
14 JUN 2017 A 79 Foot Amazon Echo Now Stands Above Times Square in New York City – Breaking the record of the Largest Advertising Install by Pepsi in the 1940s Amazon Music and Echo combine the simplicity and magic of natural language voice control with tens of millions of […]
Billboard Insider carries articles by out of home companies and agencies on billboard design. Here are the top six top out of home advertising creative tips we’ve culled from a review of the 20 most recent articles we’ve published by other people on our of home design. 1. Be Concise […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
The I Am Trenton Community Foundation was founded with the understanding that each and every individual who lives, works, learns or plays in Trenton can contribute to the city. The Foundation has recently rolled out a billboard campaign promoting that theme. The billboards features 17 of the city’s “changemakers,” who are […]
This week’s design tip comes from Extra Credit Projects and the Burkhart Advertising Blog. An outstanding 1 minute video on keeping it simple. Insider thinks more out of home companies should use video to illustrate good and bad outdoor design. [wpforms id=”9787″] Paid Advertisement
WASHINGTON, June 7, 2017 /PRNewswire/ — Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the sixth annual Project Yellow Light scholarship competition. The contest calls on students to create a billboard, radio or video PSA (public […]
AdWorld shares a story about Irish outdoor advertising company, Exterion Media, teaming up with grocer, Love Irish Food, in what they call the Love Irish Food Brand Development Award. Love Irish Food is a cooperative based on promoting Irish made and grown grocery products. The competition allows local member brands to […]
