Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Insider has been rereading Open3, a grand book on out of home creativity which was given to LOOKOUT2017 attendees. Here’s a quote from Matthew Dearden, President-Europe at Clear Channel Outdoor, on digital out of home: “Digital OOH (DOOH) creative is now scaling without losing its new-found smarts…With the flexibility of […]
So how do you convince a former out-of home media strategist to marry you? AdAge has an article on what Evan Kory, a Zenith Senior VP of Strategy, decided to do in asking Alli Grabell to marry him. The two met at media services agency, Horizon Media. The end result was […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
This Durden Outdoor installation caught Insider’s eye for creative use of 3D extensions. Thanks to Durden for permission to reprint. HI-YAAAH! Durden Outdoor Displays, Inc. and Bryan Pharmacy have teamed up again to roundhouse kick bland billboards to the curb. We are constantly looking to push the outdoor advertising envelope and […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
The American Red Cross is working hard to provide disaster relieve in the wake of Hurricane Harvey. They are requesting assistance from the OOH industry by placing donation messages around the country to support the relief effort. OAAA members are encouraged to download and use the digital bulletin and poster […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
This week’s design tips from from Wilkins Media, the OOH and experiential experts. This article originally appeared in the Wilkins Media Blog. Insider thanks Josh Friedman for permission to republish. OOH creative requires a special art. Executing strong OOH creative means take into account certain specifics such as distance to […]
GRAND HAVEN, Mich—Midwest advertising agency, Extra Credit Projects (ECP), and local laketown eatery, The Toasted Pickle, are making mouths water across West Michigan. Visitors have seen the new billboard campaign while heading into Grand Haven this summer, urging audiences to grab a bite on their way to the beach. The Toasted Pickle boasts fresh, […]
