A Brooklyn landlord is suing the city over a $15,000 fine for placing a Shepard Fairey mural on her building’s wall. The landlord, Jean Sausa, hired Fairey to paint the mural on 556 Driggs Avenue in 2014. She removed it after the Department of Buildings fined her $15,000. The mural […]
Creative
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
March for Giants Wins With Interactivity
Several creatives who were interviewed at the Cannes Festival three weeks ago mentioned The March for Giants as an outstanding out of home campaign which took advantage of a couple strengths of digital billboards: interactivity and worldwide reach. The campaign was designed by the London’s 18 Feet & Rising to […]
Want To See your Billboard? Not in Maine!
The state of Maine and WCSH6 noted last week the 40th anniversary of Maine’s billboard ban. It was 40 years ago, last week, that then Governor James B. Longley signed the act that eventually removed 8,500 billboards across the state. It took almost seven years for that task to be […]
Project Yellow Light Presentation
Insider posted in June about the sixth annual Project Yellow Light scholarship competition. The contest calls on students to create a billboard, radio or video PSA (public service advertisement) to educate their peers about the dangers of using mobile devices behind the wheel of a vehicle. Several of the winners […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
OUTFRONT Powers MBTA’s GIF-based Public Service Announcements with GIPHY
NEW YORK, July 13, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced its campaign launch to bring Massachusetts Bay Transportation Authority (MBTA) riders friendly and easy to understand public service announcements. Using GIPHY, the world’s first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Enter the 2017 OOH Media Plan Awards
Enter the 2017 OOH Media Plan Awards The 2017 OOH Media Plan Awards Call for Entry is now open. The OOH Media Plan Awards recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. The program […]
Greener Pastures for Chick-fil-A Cows?
Insider has chronicled both the history and agency change that has impacted the Chick-fil-a cows. Now Ken Klein, EVP of OAAA brings us up to date on everyone’s favorite mis-spellers. Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A […]