• The World’s Most Boring Billboard.

    How’d you like to book a 12 year out of home advertising contract?  That’s what the Swedish out of home company Billboard Media has done for a wood products company which wanted to demonstrate the quality of its products.  The company installed deck wood on a billboard in malmo and will leave it there for 12 years to prove how long its products last.  You can watch a 1 minute video on the project below.

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