By Paul Hiebert, Research Writer, YouGov.com New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt […]
Debut of Purifying Eco-Billboard Technology in the U.S. March 23, 2017 Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help […]
The remake of Twin Peaks is coming soon to Showtime and the promotional campaign is in full swing. The newsletter Bloody Disgusting reports that billboards have been reported in Washington, Pennsylvania and Montana. The boards are mostly blank with lots of room available. Stand by to see if more is […]
Here’s a great time lapse video of an spectacular Elite Media & bpgraphics building wrap in Las Vegas. The project wrapped a Marriott hotel for Volvo. Elite Media is a Las Vegas out of home advertising company which specializes convention and event advertising. [wpforms id=”9787″] Paid Advertisement
Evan Schultz, Art Director, Adams Outdoor An interesting new project of ours was a self-storage client, Conifer Storage. The product was fairly straight-forward but visually uninteresting. The spaces look like garages, all lined up in rows like chips on a computer board. Dilemma: how do you make THAT interesting? Or, […]
Insider thanks the OAAA for permission to reprint. The courts have long recognized billboards as a form of speech, protected by the First Amendment. A bold proof point to this long-held legal premise is the back and forth dialogue displayed on billboards. (Commercial and non-commercial messages.) “I am active on […]
This Outfront news release caught Insider’s eye. One of the strengths of digital screens is the ability to provide real time info. Watchfire allows its digital billboards to provide real time basketball tournament scores. Turner, CBS and Outfront are doing real time scores as well. NEW YORK, March 20, 2017 […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) […]
Digital Journal is reporting about something new to do on those long family road trip vacations. Overcomer Games LLC has created a new interactive travel game called Billboards to while away those long hours on the road. Billboards is designed around the need to entertain ourselves during long trips in […]
