By Ken Klein, Executive V.P., Government Affairs, OAAA Scientists call it symbiotic, a mutual benefit. Travel-tourism clients inspire creativity in out of home media (OOH). In turn, the entire line-up of OOH formats works for travel ads. Taxi tops, walls, transit, street furniture, and billboards showcase the wonders of being […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Columbus, OH – February 22, 2018 – The Columbus office of Lamar Advertising Company (Nasdaq: LAMR), in partnership with the Ohio Farm Bureau, has succeeded in converting a roadside billboard into a giant 3D corn stalk to raise awareness of the grassroots organization, whose mission is to advance agriculture and […]
This innovative billboard campaign by Grand Visual not only highlights the importance of cybersecurity but also uses the dynamic programming potential of digital billboards by displaying cyberattacks on the billboard in real time. In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance […]
By Steve Olenski. Steve contributes to Forbes and Huffington Post. His work has also appeared in ESPN, Ad Age, Ad Week Business Insider, Marketing Land and Marketing Profs. Follow him on Twitter @steveolenski or at the nearest coffee shop. Fade in on an episode of Jeopardy! ‘I’ll take billboards for $1,000 Alex.’ […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
For more than 15 years, the Foundation for a Better Life has worked with OAAA to inspire millions of Americans with its Pass it On public service campaign. Since its launch in 2001, the OOH industry has donated more than $285 million in ad space. “Pass it On is one of the […]
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
By Nicole Randall OAAA Communications Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?” Eddy Herty, National Creative Director, OUTFRONT Media The 2018 College Football Playoff National Championship I’m In campaign was my […]
