Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

OAAA’s Report from the 10th Annual OOH Day

  By Steve Nicklin Vice President of Marketing, OAAA For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed over the past decade. Avi Javetz […]

Vote For ArtPop, Today’s The Day

Insider noticed on a LinkedIn post that our friend Wendy Hickey and ArtPop Street Gallery is in the running for a Rare Life Honor which could benefit her non-profit. We can all help by voting for ArtPop and TODAY IS THE LAST DAY FOR VOTING! If you have not voted yet […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Clear Channel International Appoints Richard Cross as Chief Digital Transformation Officer

Clear Channel International (CCI), the leading innovator in global out-of-home advertising, has appointed Richard Cross to the newly created role of Chief Digital Transformation Officer (CDTO).  He will be responsible for ensuring that technology and digital innovation are at the forefront of CCI’s ongoing transformation strategy, providing leadership across the […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

OAAA Goes Behind the Scenes of ‘Three Billboards’ Movie

“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town police chief (Woody Harrelson) to take action on her daughter’s unsolved murder. The movie […]

FBI, OOH Industry Celebrate 10-Year Partnership

By Ken Klein,  OAAA Executive Vice President, Government Affairs A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. “We are always looking for creative ways to enable folks, creative ways to solve […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]