By Ken Klein OAAA Executive Vice President, Government Affairs In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver […]
Keep your eye on Adquick, the company which has raised seed funding from from a group of investors including Reddit co-founder Alex Ohanian to automate the out of home buying process. Ohanian used Adquick to place an automated buy for 4 billboards that his wife Serena Williams would pass while […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Insider thanks Jason King for permission to publish this post which originally appeared in the Clear Channel Outdoor Lookup blog. The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local […]
By Nicole Randall, OAAA Communications Director From Hollywood to professional sports, OOH has taken the spotlight this year. Fans have used the OOH medium to reach celebrities and other fans, expressing their support and opinions. The Bachelor Following part one of The Bachelor (ABC) finale on March 5, fans were […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster. The multi-media goal is to empower the public to “make the world smaller” for […]
NEW YORK, NY — March 19, 2018 — The Body Shop today unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign is the most ambitious of […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
March 13, 2018 JCDecaux, the number one outdoor advertising company worldwide, and international conservation organization WildAid are joining their efforts to save the world’s most iconic wild animals. The newly announced “Partnership for the Wild” aims to end the illegal wildlife trade by raising awareness and by reducing […]
