In today’s changing media landscape, out of home advertising is a core media buy. OOH is bigger and bolder than ever before and offers unique platforms with powerful storytelling to deliver larger-than-life impact. To celebrate the best global OOH creative work, the OAAA produced this following video. Each of these campaigns […]
Creative
Adams+Fairway Boards Promote Positivity
ATLANTA, GA (July 2, 2018) – Adams Outdoor Advertising and Fairway Outdoor Advertising will donate more than 700 billboards in 21 states to bring to life lettering artists’ renderings of positive messages. The designs came from Goodtype’s #goodtypetuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to […]
Real-Time Flight Data Displayed on Billboards Around LAX
Baton Rouge, LA – July 2, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to […]
Lebron Billboards
Basketball superstar and free agent Lebron James has been good for OUTFRONT. Look at this sample of fans purchased OUTFRONT billboards trying to make James come to their town. Atlanta Houston Sacramento And Los Angeles is running this copy on the 11 digital billboards celebrating its signing of Lebron. […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
Rainbow Kirby on Adidas OOH/influencers campaign
By Rainbow Kirby, Clear Channel Outdoor Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA […]
OOH Supports Global Red Cross Campaign
The American Red Cross this month launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving blood products are available for patients in need. As part of the campaign, […]
Horton Outdoor Fathers Day Boards
Horton Outdoor ran a fathers day billboard on 20 digital billboard faces throughout Alabama, Panama City Beach, Cartersville/Kennesaw and Northeast Georgia. The message said “Psst…Call your dad today.” TV station WJHG ran a feature story on the fathers day billboards. Horton did a followup board which said Thanks for the […]
OUTFRONT Inflatable Billboard For Philly Zoo
OUTFRONT installed an inflatable billboard for the Philly Zoo. Insider talked with Outfront Art Director Briana Foley about the project. Where did the idea for an inflatable billboard come from? The OOH request from the Philadelphia Zoo came in but our AE went a step further and pitched the idea […]