The Hartford Courant reports that a Hartford strip club is redoing an ad on a billboard on I-84 in response to citizen complaints about the ad being too suggestive. The state DOT and town manager sent the strip club a letter asking that the board be taken down although they […]
Creative
QSR Billboards Entice Hungry Commuters & Backseat Drivers
Insider thanks Clear Channel for permission to reprint their blog post on marketing to Quick Service Restaurants. The average adult decides what they’re going to eat an hour before. For others in go-go-go mode the choice isn’t made until the HANGRY sets in, and they can’t tell if […]
Change Abounds in the Agency World
By Steve Nicklin, Vice President of Marketing, OAAA Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where […]
Daily Billboard’s Three of a Kind
Insider is introducing a new monthly column called Daily Billboard Blog’s ‘Three of a Kind’. In this feature Jason Morgan the owner of Daily Billboard blog will write about interesting billboards in Los Angeles. By Jason Morgan, Daily Billboard Blog Having lived in L.A. for ten years and having been cataloguing some of the amazing billboards filling the […]
Lamar to Allocate Billboard Space for Earth Week in Support of “360 for The Planet” Campaign
Lamar Advertising Company is donating digital billboard space in support of “#360fortheplanet,” a PSA campaign spearheaded by 1% For The Planet that will encourage businesses and individuals to take greater responsibility for the planet. 1% For the Planet is a global organization comprised of businesses, nonprofits and individuals working together for a […]
Engaging Consumers with User-Generated OOH
An OAAA Special Report By Nicole Randall, OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]
Mothers Day Content.
Mothers Day is May 13 This terrific post from Clear Channel Outdoor reminds Insider that now’s the time to run mother’s day promotions. By Jennifer Hurley, Clear Channel Outdoor Lookup Blog. This may come as a surprise, but men spend more money on their moms for Mother’s Day than women. […]
Digital Before/After By Out of Home Creative
By Melody Roberts, Out of Home Creative Out of Home Creative was commissioned by NewSouth Outdoor to redesign an existing digital campaign for their client, Montgomery Dental. In this situation, both the client and the outdoor advertising company were dissatisfied with the previous designs. The clients shared with me they […]
Steve Crayne on OOH Website Design
Steve Crayne knows how to design an effective out of home website. Crayne designed the Boardworks website which placed first in Billboard Insider’s 2018 Out of home website rankings with a perfect score of 20 points. Crayne’s latest project was designing a website for Trilogy Outdoor. Insider talked with […]
New School of Social Research erects blank billboard.
New York’s New School of Social Research has erected a “subjective billboard” which consists of a blank frame. Uwe Witgenstein, a professor in the school’s journalism department, says that New School purchased the billboard as a thought experiment: “This is an experiment in subjectivity. The billboard becomes whatever the mind […]
