Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
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Anna Bager’s 2023 State of the OOH Industry Speech
OAAA/Geopath OOH Media Conference Nashville, TN Tuesday, March 28, 2023 Welcome to the 2023 OAAA/Geopath OOH Media Conference! It’s great to be with everyone today. We’re thrilled that over a thousand OAAA members and their partners have registered for the conference. Today, I’m looking forward to sharing all of the […]
OAAA Names New Chairman, Clear Channel Outdoor CEO Scott Wells, Elects Five New Board Members
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
Company of the Day: Wilson Outdoor
Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets: Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne Wilson […]
The Best Elevator Pitch We’ve Ever Heard for Out of Home
Billboard Insider admires the ability of Boston Omaha’s execs to write in clear, compelling english. Take this elegant 3 sentence paragraph in Boston Omaha’s 2022 10k explaining why Boston Omaha likes out of home: We are attracted to the outdoor advertising market due to a number of factors, including high […]
Industry Executives from Molson Coors Beverage Company, Project X and YESCO Outdoor Media Join Geopath Board of Directors
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining […]
Talon Acquires Out of Home Business, Evolve, as Part of Ongoing Expansion Plans
London, UK. 27 March 2023: Talon, the global independent Out of Home (OOH) media agency, today announces it has acquired Evolve, the fast-growing, independent specialist OOH business as part of its ongoing, ambitious international expansion. Multi-award winning and with a reputation for successful business development, delivery, efficiency and agility. Evolve is a […]
Company of the Day – Wild Posting Advertising
Company: Wild Posting Advertising Headquarters: 214 S. Locust St. #300 Inglewood, CA 90301 Markets: Major U.S. Cities Phone: (310) 437-0217 Email: derek@wildposting.com Wild Posting Advertising is street-level advertising where paper posters, and sometimes vinyl posters are pasted onto the sides of buildings, construction sites and barricades. Wild Posting, which is […]
Going the Extra Mile on an Install
Some billboards take extra effort. Billboard Insider talked with Graham Outdoor’s Shannon Graham about a challenging construction project. Where is the sign? This particular board is located On I-16 just as you come into Savannah Ga. east of the I-16 and I-95 interchange. How much gravel did you put in […]
Vincent Printing and BP Graphics Merge to Form Convergent Print Group
CHATTANOOGA, Tenn. / PHOENIX, Ariz. (March 24, 2023) – Two of the industry leaders in large and grand-format graphics – BPGraphics in Phoenix, Ariz. and Vincent Printing in Chattanooga, Tenn. – have today announced that they will join forces to create Convergent Print Group. The combined entity will continue to […]