Business

Company of the Day – Emerald Outdoor

Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA  99206 Phone: 509-327-0103 Email:   rhonda-t@emeraldoutdoor.com Emerald Outdoor Advertising owns 110 billboard faces in the Seattle/Tacoma area, Wenatchee, Portland, Spokane, North Central Washington and Post Falls, Idaho.  In addition the company operates 150 bus bench […]

Data sources for out of home rates

You know how you price your boards.  Where can you find data from other companies on out of home pricing? You can sometimes get rates simply by calling the phone number on an empty billboard. Fairway and Outfront don’t post rates online but most other out of home companies put […]

How to tell if your out of home email has been hacked.

Insider is paranoid about hacking because he was the victim of a hack attack in March 2016.   There’s a simple way to find out if your out of home email or out of home company website has been compromised via a data breach.  Visit the have I been pwned […]

Company of the Day: Elevation Outdoor

Company: Elevation Outdoor Advertising Markets: Colorado, Wyoming Headquarters: 56 Steele St, Denver, CO  80206 Phone: 393-365-9124 Email: info@elevationoutdoor.com Elevation Outdoor Advertising operates a billboard plant in the following communities: Craig, Colorado Estes Park, Colorado Salida Colorado Douglas, Wyoming Cheyenne, Wyoming The company is run by Steve Richards and Lolly Block. […]

Jan Dawson gets it wrong.

Variety columnist Jan Dawson made this comment in a post last week on iHeart Media’s troubles : “Despite operating in two industries in decline — radio and outdoor advertising — iHeart has managed to maintain revenues while improving margins…” Jan needs to look at the data.  Radio is in decline, but not outdoor. […]

Company of the Day – East West Media

Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West Media was started in 2001 by Bobby Mizer.  The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and […]

Takeaways From Last Week’s IBO Conference

Insider attended the IBOUSA conference in Scottsdale, AZ last week.  The IBOUSA focuses on the needs and concerns of independent out of home advertising companies.   You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]

Company of the Day: Effective Outdoor Advertising

Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL  36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates  a billboard plant with more than 22 structures in Alabama.  John Persons is the company’s CEO.     [wpforms id=”9787″] […]

Millenniels and out of home

Insider enjoyed reading this post by Haley Altus, a project coordinator at EMC Outdoor on how millennials view out of home.  Thanks to EMC Outdoor for permission to publish.   Millennial Mindset: A Day in the Media Life of a Millennial. By Haley Altus and EMC Outdoor. One year ago, […]

Vector Media Announces Transition of Marc Borzykowski to the Role of CEO

NEW YORK (May 1, 2017) – Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, today announced that Marc Borzykowski has been promoted to the role of Chief Executive Officer, effective May 1. In addition to serving as the company’s COO […]