Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company was started in 1965 by William Reagan. The company is privately held and has a billboard plant […]
Business
Allison Outdoor Stars in Three Billboards Movie
By Ken Klein, EVP, Outdoor Advertising Association of America SYLVA, NC – Family-owned independent Allison Outdoor Advertising built and posted billboards for an award-winning movie with pre-Oscar buzz. “We made good money,” said Gary Ayers, president of Allison Outdoor, based in rural western North Carolina. “The movie people were great […]
Geopath Market Spotlight: Florence/Myrtle Beach
Did you know? Myrtle Beach’s population grows tenfold in the summer months. Myrtle Beach is regularly referred to as the “golf capaital” of the world, with over 100 championship golf courses in the area, as well as 30 mini golf courses. This week’s Geopath Market Spotlight focuses on the Florence/Myrtle […]
Company of the Day – Project Outdoor
Company: Project Outdoor LLC Headquarters: 188 N. Wells St., Suite 302, Chicago IL 60606 Market: Chicago IL Phone: 312.404.6655 Email: walid@projectoutdoor.com Project Outdoor is an organically grown Chicago based outdoor advertising company. The Company focuses on strategically placed Out-of-Home OOH media including traditional billboards, digital bulletins, large wallscapes, spectaculars, transit […]
Company of the Day: Gigantic Media
Company: Gigantic Media, LLC. Markets: Ohio Headquarters: Cleveland, Ohio Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Insider talked with Gigantic’s founder Andrew Greenwald. How did you enter the out of home business? I have been in […]
Who knew subway ads were that expensive?
Denali Tietjen has written a nice piece titled “How Startups Are Taking Over NYC With Out of Home Marketing.” Two takeaways from the article. Buses are underappreciated. “Buses are literally massive moving billboards that drive around neighborhoods and you get to select the route,” Laramie says. Plus, they’re cheaper.” Laramie […]
Waterloo Considering Ads On City Vehicles
A Waterloo, Iowa Councilman is promoting selling advertising space on city vehicles as a new revenue source for the city of 68,000. The Courier reports that Councilman Ron Welper is behind the idea and projects that the city could generate $100,000 annually for the city budget. Initial planning has included […]
Company of the Day – Riley Outdoor
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: Signs located throughout Eastern North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Insider caught up with the owner of Riley Outdoor, Robert Moore. Robert, you have ownership interests in both Riley Outdoor and Patriot Outdoor. Is the strategy to sell inventory […]
Sean Reilly on why digital billboards have higher margins.
Insider is Sean Reilly fan. He’s a straight talker with a detailed command of the business. Insider learns something new every time Reilly speaks. Here’s a summary of Reilly’s comments at last week’s Wells Fargo Media and Telecom Conference. His 30 minute talk is archived on Lamar’s website. On the […]
Nate Sterner Promoted to President at Apple Outdoor
York, PA 11/7/2017 – The Stewart Companies is pleased to announce the promotion of Nate Sterner to President of Apple Outdoor, a York, PA-based billboard media company and division of the Stewart Companies. Sterner started with the company at its inception in 1999 as General Manager and was promoted to […]