May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater […]
Insider can summarize this week’s LookOut2017 convention in 5 quotes: OAAA CEO Nancy Fletcher on the successful defense against the Scenic America digital billboards lawsuit: “To date, OAAA has spent countless hours and $1.3 million in legal fees defending digital billboards, and we’re going to see this through to the […]
Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. […]
The out of home (OOH) advertising industry honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH […]
It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry. In the last 25 years, together we’ve seen many challenges and opportunities – and remarkable transformation. Today I’m proud to report that the OOH industry […]
So hi everyone! Last year when I spoke at this conference, it marked my 329th day on the job. This year marks my 721st day … and boy things really are changing quickly in the OOH industry! Last year at this time, we were still known as TAB. This year, […]
By Richard Rothfelder, billboard legal expert and Partner, Rothfelder Falick. Lamar Outdoor Advertising v. Farmers Co-Op Oil Company of Sheridan, 215 P.3d 296 (Wyo. 2009). Introduction Lamar sued a landowner-seller and buyer to enforce a right of first refusal contained in Lamar’s billboard lease agreement. The parties entered into a […]
May 15, 2017 (Washington, DC) – Sean Reilly, chief executive officer of Lamar Advertising Company in Baton Rouge, LA, has been elected chair of the Outdoor Advertising Association of America (OAAA), a trade group representing the out of home (OOH) advertising industry. Reilly, a former member of the Louisiana House […]
Company: EYE Corp Media Headquarters: 48 Wall Street, 29th Floor New York, NY 10005 Markets: 500 shopping malls primarily focused in the top 20 DMA’s Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use […]
Agency: Buntin Out-of-Home Media Headquarters: 716 Division Street, Nashville, TN 37203 Phone: 615-244-5720 Email: hgreiner@buntingroup.com Buntin Out-of-Home Media is a privately held out-of-home agency headquartered in Nashville, Tennessee. The company was founded in 1987. People think of Buntin as “the Cracker Barrel agency,” but it’s more than that, as you’ll […]
