Business

Company of the Day – Quality Outdoor Advertising

Company:  Quality Outdoor Advertising, LLC Headquarters:  225 County Road 1291, Cullman, AL 35058 Markets: Quality Outdoor has over 200 billboard locations throughout the North Alabama area. The locations vary in size from 12′ x 24′ side-by-side to 12′ x 50′ locations on local highways to 14′ x 48′ locations on Interstate 65. Phone: 256.734.9030 […]

An Update On iHeart Media Debt Challenges

There were several news items at the end of last week indicating that (maybe) there might be some movement on an iHeart Media debt restructure.  Total company debt, as of June 30, stood at almost $20.4 billion, mostly from the 2008 leverage-buyout from two Boston-based private-equity firms. Bain Capital and Thomas […]

Lind Media seeks 6 employees to support growth

Lind Media is one of those creative, quality, family-owned firms which makes Insider proud to be in the out of home business.  Lind operates over 1,400 billboards in 27 Ohio and Indiana counties and has been growing with the acquisition.  Insider featured Lind as Company of the Day on July […]

Billboard Insider Classifieds October 28, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]

4 things Insider learned from Roy Park Jr’s book

Roy Park, Jr., the owner of Park Outdoor, is the author of Sons in the Shadow, an unflinching chronicle of his time working for his father Roy Park Sr at Park Communications as well has his subsequent experience buying Park Outdoor from his dad.  Insider recommends the book for those […]

Billboards and colleges

WBUR has a post on how the University of Maine is buying billboards to advertise that it is discounting out of state tuition for students who meet certain academic standards. NJ.com reports that Kean University is spending $303,000 on 10 strategically placed billboards in New Jersey, Delaware and Philadelphia to […]

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital billboard plant located in lower Michigan.  Bob took some time with Insider last year to discuss the digital […]

Company of the day: Porlier Outdoor

  Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas.  The signs are clustered from St Louis west to Kansas City.  The firm was started in 1988 by Brent Porlier.  Insider talked with […]

Geopath Spotlight: Detroit

Did you know? Detroit was the first city to pave a road. 1,200 feet underneath Detroit there are 1,400 acres of salt mines. This week’s Geopath Market Spotlight focuses on the Detroit DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. […]

The Big Three and International Out of Home

Clear Channel Outdoor has a much bigger international out of home presence than either Outfront or Lamar.  Insider prepared this chart after reviewing the 2016 10-k’s of each company.     There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in […]